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In this article, we’ll guide you through exactly what Performance Max campaigns are and how they differ from other Google Ads campaign.
As new technologies emerge, algorithms change and people change the way they consume information online, eCommerce businesses need to be aware of these trends to stay ahead of the changes in the search engine results pages (SERPs).
Conversational AI has moved past the stage of being a novelty. It’s now shaping how people interact with websites in a much more fundamental way.
Over recent years, content creators have been publishing content that caters to the needs of search engines, without always considering the user’s experience.
In this article, we’ll guide you through exactly what Performance Max campaigns are and how they differ from other Google Ads campaign.
The way that people search and consume content online is constantly changing, making it more important than ever to stay ahead of new technology and emerging trends
As new technologies emerge, algorithms change and people change the way they consume information online, eCommerce businesses need to be aware of these trends to stay ahead of the changes in the search engine results pages (SERPs).
GA4 lets you see more about how customers move through your site so you can tweak your marketing campaigns to work better.
Welcome to our quick tips on persuasive copywriting in conversion rate optimisation (CRO). Persuasive copywriting is crucial for businesses to not only attract visitors to their websites, but also convert them into loyal customers.
For eCommerce entrepreneurs and online business owners, understanding and optimising conversion rates is less of a mystery and more of a methodical process.
In eCommerce, mastering the art of the conversion funnel analysis can mean the difference between riding the wave of success or floundering in a sea of missed opportunities.
If there was ever a clickbait word in the digital landscape of fleeting attention spans and omnipresent online conflict, then it’s the ‘Call to Action’ (CTA).
Every website or online platform is judged by search engines to have a certain topical authority in some subject or topic area, and this credibility makes a difference in how well that page will appear in search results on sites such as Google.
By regrouping existing resources into systems to handle different use cases, businesses can extend their content’s life, increasing reach and independence entered with reason.
Video content stands as a formidable force in enhancing online visibility and driving revenue for eCommerce businesses.
With the introduction of Google Consent Mode version 2, there has been a shift in how user consent impacts digital marketing tools.
One critical question that Chief Marketing Officers (CMOs) frequently ponder in the era of generative AI is, “Am I already behind
Google recently announced a significant update for Google Analytics 4 (GA4) users: the discontinuation of ‘Google Signals’ in the reporting identity, effective from 12th February 2024, but what does this mean for marketers? In this article, we will explain what Google Signals are, its role within Google Analytics and the impact of how this update will influence Google Analytics and its reporting.
Back in May 2020, Google announced the introduction of Core Web Vitals – a set of metrics designed to measure the health of a website by looking at three specific user experience (UX) areas: loading performance, interactivity and visual stability
Google has been focusing on content quality for years but since 2022, Google has released several helpful content updates and E-E-A-T guidelines, putting more focus on providing reliable, trustworthy and helpful content.
In the dynamic world of Facebook advertising, staying ahead of the game is crucial for achieving optimal results. Advertisers constantly need to adapt their strategies to keep pace with the platform’s ever-evolving landscape.
In the ever-evolving world of Facebook advertising, staying ahead of the game is crucial for advertisers to achieve optimal results.
Over the years, businesses have been working hard with search engine optimisation (SEO) to ensure that their content is a prominent feature on search engine results pages (SERPs).
Structured data is a valuable tool that can greatly improve the visibility and performance of your website in search engine results.
Google is always looking for ways to enhance a user’s online experience, with artificial intelligence (AI) being at the forefront of this change.
In the space of a minute, approximately 30 million Google searches are conducted.
Including frequently asked questions (FAQs) allows businesses to respond to questions that users may ask frequently about a product or service.
Typography plays a crucial role in enhancing user experience. The selection of fonts, sizes, and spacing greatly impacts the readability and overall appeal of text
The search engine results page (SERP) is a competitive minefield, with hundreds of similar sites competing to get the prominent top position.
Creating high-quality, valuable content is a surefire way to encourage users to convert.
Are you missing an opportunity to drive highly relevant traffic to your website? Consider integrating low search volume keywords into your SEO content.
With hundreds of ads being shown to us online, whether it’s through social media, email or search engines, it’s important to ensure that your ads are targeted to the right audience.
If done right, paid search audience targeting is extremely beneficial to drive conversions, increase engagement and improve return on investment (ROI).
From speeding up a site to remembering the contents of a shopping basket and keeping a user signed in, cookies are a vital element when it comes to enhancing a user’s online experience.
As business owners, it’s important to ensure that your paid ads are performing up to expectation, without spending any extra money than necessary.
Google is changing the way they crawl websites, with even more focus on mobile-first indexing.
Utilising retargeting ads is an integral part of every single successful eCommerce marketing plan. Working at an eCommerce business, you’re busy driving traffic to your site.
Retargeting Ads are one of the most powerful tools in digital marketing and they are a good way to get the attention of “lost” leads.
Ensuring that your paid ads are relevant and personalised to your target audience is imperative to stand out in a competitive digital landscape.
Personalisation is a fundamental part of any successful eCommerce business. Leveraging customer data and utilising the latest technologies like AI can help you develop your marketing efforts and optimise conversion rates.
Cookies are ideal for understanding user behaviour and to help with personalised retargeting strategies.
Could using the wrong conversion tracking tools be the reason you’re failing to meet your marketing goals?
eCommerce businesses strive to enhance customer journeys to boost sales and loyalty. By mapping pivotal moments that influence buyer behaviour, you can tailor experiences from the first interaction to the final purchase.
Search engine optimisation (SEO) and paid advertising are some of the key pillars of any successful marketing strategy.
Search engine optimisation (SEO) has seen significant changes from the early days of keyword stuffing.
Over the years, we’ve seen significant shifts in how search engines deliver results to users, thanks to the rise of artificial intelligence (AI) and changes in user behaviour and Google’s Generative AI is at the forefront of this AI revolution.
As we see changes in how people search for information, people are becoming more dependent on voice search optimisation (VSO) to get the results they need.
Web accessibility is imperative when it comes to ensuring that your website is usable for everyone, including those with disabilities.
Refreshing the content on your site ensures that it’s as relevant as possible for searchers, enhancing your site’s authority and credibility.
How do you know if you’re getting enough traffic from your recent promotional campaign? It’s easy, use UTM tracking parameters.
Are you struggling to convert your website visitors into loyal customers? Consider optimising your landing pages for users to give your pages a better chance of performing better.
Utilising AI to personalise eCommerce customer journeys enhances customer satisfaction and streamlines the shopping process.
For successful eCommerce businesses, product feed management tools are an essential component in ensuring that your product data is accurately represented across multiple online sales channels.
