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“Improving your digital presence isn’t just about boosting conversion rates, it’s about creating a seamless and engaging experience for your customers.”

Tiago Faustino
Head of Conversion Rate Optimisation

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No Clicks, No Problem: Tackling SEO in the AI Age

No Clicks, No Problem: Tackling SEO in the AI Age

As new technologies emerge, algorithms change and people change the way they consume information online, eCommerce businesses need to be aware of these trends to stay ahead of the changes in the search engine results pages (SERPs).

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Top SEO Trends For 2024

As new technologies emerge, algorithms change and people change the way they consume information online, eCommerce businesses need to be aware of these trends to stay ahead of the changes in the search engine results pages (SERPs).

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Google Signals changes: The end of data thresholding in GA4

Google recently announced a significant update for Google Analytics 4 (GA4) users: the discontinuation of ‘Google Signals’ in the reporting identity, effective from 12th February 2024, but what does this mean for marketers? In this article, we will explain what Google Signals are, its role within Google Analytics and the impact of how this update will influence Google Analytics and its reporting.

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Google’s Generative AI: The Future of SEO

Over the years, we’ve seen significant shifts in how search engines deliver results to users, thanks to the rise of artificial intelligence (AI) and changes in user behaviour and Google’s Generative AI is at the forefront of this AI revolution.

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