Our team has helped businesses like yours generate over £500M in digital growth using Experimentation, Performance Marketing and Technical SEO, and we can do the same for your brand – with intelligent, data-backed solutions where your business needs them most.
We don’t do fluff, filler, or false promises. We’re honest, no-nonsense, and data-driven, always cutting through assumptions to uncover what actually works. Our approach is efficient and agile, ensuring we move fast, adapt quickly, and focus only on what delivers measurable impact.
Clients trust us because we don’t waste time, we prove results and have done for years.
Does more traffic = more sales?
Most businesses focus on getting more traffic. More clicks, more visitors, more impressions. But the truth is, none of that matters if those visitors don’t convert.
Everyone says they do things differently. We just do it smarter—by turning traffic into revenue through a deep understanding of what makes your users tick. Because profitable growth doesn’t just come from getting more people to your site, it comes from making sure the right people get to your site and take the right actions when they get there.
More value from your existing visitors – No more wasted traffic.
Higher ROI & Lower CPA on paid spend – Every click should count.
Smarter experiences on site & beyond – Built for conversions, not just looks.
You don’t want guesswork. You want proof. The more we test, the more we learn—so you get faster growth backed by evidence, not opinion. That is the core principal of Proof3.
“Thanks to Proof3’s thorough review and analysis of our website and user experience, our conversion rate increased from 1.2% to 2% over a 6 month period”
Amber Domenech – Head of eCommerce – Goddiva
Goddiva are a fast-growing ladies fashion brand, selling through their own website and throughout UK nationwide retailers.
While they’d been enjoying significant growth year on year through their own Shopify store, they came to us with a challenge to increase AOV and conversion rate to maximise the ROI from their marketing spend.
Proven wins:
“We’ve been working with Proof3 for 18 months and we’ve achieved more in that time than we did in the three years with our previous agency….”
Stephen Gosling – Managing Director – Just Kampers
Just Kampers are one of the world’s leading producers and suppliers of parts and accessories for classic and modern Volkswagens. They have been a big part of the passionate VW community since 1989.
Our role with Just Kampers is multi-faceted, working alongside them on Digital Experience Optimisation projects spanning across Paid Search, Search Engine Optimisation, and Conversion Rate Optimisation for their Adobe Commerce (Magento) website.
Proven wins:
Which is why we like to talk about it so much. Get some food for thought with our latest insights and experiences.
Can we help you grow online? Let’s find out …
Most businesses start with a grand vision. Ours? It started with a frustration.
We’ve spent years working in the digital space, watching businesses pour money into projects – decisions driven by speculation rather than evidence. The problem isn’t a lack of effort or a desire for results; it’s a lack of proof. Without clear insights and feedback, businesses are flying blind, unsure whether their decisions are moving them forward or holding them back.
What if, instead of relying on gut instinct or so-called best practices, businesses made decisions based on real data? What if we could take the uncertainty out of growth?
That’s where Proof3 was born. From day one, our mission was clear: create new standards in digital experience driven by data, not opinions.
Expert-led CRO that hunts down hidden blockers, taps into raw customer insight, and fuels faster, data-backed wins—so you can test smarter, convert more, and unlock real eCommerce growth.
Growth strategies
Finding friction & pain points
Customer feedback & NPS
Experimentation programmes
Rapid testing software
Scaling that works
Data-driven performance marketing that builds real momentum, focusing on outcomes over vanity metrics to drive smarter, scalable customer acquisition.
Paid search strategy & management
Paid social advertising
Feed optimisation
Data-led audience targeting
Creative & messaging validation
Continuous testing & budget scaling
Evidence-led technical SEO that boosts site health, speeds things up, and sharpens organic visibility—by aligning your structure with real search intent and future-proofing against the rise of AI-driven search.
Technical audits & site health fixes
Speed & performance optimisation
Crawlability & indexation improvements
Structured data & schema implementation
Search intent analysis & optimisation
Continuous SEO testing & iteration
Expert-led audits and growth strategy that strip out bias, cut through noise, and bring a fresh, objective lens—so you can prioritise what matters, test smarter, and scale what actually drives results.
Evidence-led growth planning
Opportunity analysis & prioritisation
Customer journey & UX mapping
Messaging & value proposition testing
Channel strategy & media planning
Performance forecasting & roadmapping
Analytics that turn noise into clarity, giving you the tracking, tools, and insight to understand performance, spot opportunities, and act with confidence.
Data strategy & planning
Tracking setup & auditing
GA4 & event-based analytics
Custom dashboards & reporting
Insight-to-action frameworks
Attribution modelling & analysis
High-performance shopping campaign management built on clean feeds, structured testing, and smart optimisations that drive better visibility and stronger ROAS.
Feed setup & optimisation
Product data structuring
Performance Max
Merchant Centre management
Ongoing testing & refinement
Insight-led scaling strategies
Lifecycle email and automation designed to convert, retain, and scale — built on data, personalised journeys, and always-on performance optimisation.
Lifecycle strategy & segmentation
Automated flow design & setup
Campaign planning & execution
Behaviour-based triggers
A/B testing & optimisation
Performance tracking & insights
Reporting built for action, fast, clear, and tailored to show what’s working, what’s not, and where to focus next.
Custom dashboard development
Automated reporting pipelines
Channel & campaign performance tracking
Goal & KPI alignment
Insight-led commentary
Weekly, monthly, or real-time views
Proven performance wins
At Proof3, we work with businesses that are done making decisions based on opinions and best guesses. If you’re looking for an agency to nod along and execute whatever’s on your wishlist, that’s not us.
But if you want a partner who will challenge assumptions, analyse data, and uncover what actually drives growth, you’re in the right place.
The brands we do our best work with:
Want clarity, not clutter. They don’t just want more traffic or leads; they want the right ones that convert, and they want to know exactly why.
Care about outcomes, not noise. They don’t chase vanity metrics or the latest fads. They want meaningful growth, and they trust us to help them achieve it.
Make decisions based on evidence. They know that success isn’t about following trends; it’s about testing, learning, and optimising what actually works.
Put experience at the centre. A great customer experience isn’t just nice to have; it’s what drives conversions, loyalty, and long-term success.
20+ GA4 properties and domains fully migrated
“Proof3’s outputs are really smart. They take complex data and transform it into digestible insights which support our longer-term strategic investment decisions”
+49% increase in revenue
“We’ve lowered our cost of acquisition through paid channels without reducing the volume or quality of clicks and we’ve seen big gains from our CRO projects that mean we are making the most of the traffic we have.”
Conversion increase from 1.2% to 2%
Land Rover
+37% increase in organic revenue post migration
Goodfellow
“Proof3 brought structure, clarity, and a smooth migration process, all while protecting our SEO and improving conversion performance.”
163.3% revenue increase YoY
Peter Nyssen
“Even with rising costs, Proof3 helped us grow revenue, stay competitive, and expand into new markets through smart targeting and optimisation.”
+28.33% increase in conversion rate
“Proof3’s work resulted in a significant improvement in the user experience for our customers from which we have naturally seen improved conversion rates.”
Want to know more?
Got questions? We’ve cut through the fluff with straight answers on ROI, CRO, and how we actually make life easier. Something we’ve not covered? Just ask
Accelerating Revenue Growth
Our ultimate goal is more sales, not just more traffic. We look at each stage of your funnel to see where people drop off—whether it’s a landing page or a checkout flow—and then systematically test improvements. Each experiment is driven by a clear hypothesis about how it’ll lift your conversion rate and, by extension, your revenue. Once we prove something works, we roll it out so you see real growth.
It depends on factors like your traffic volume and the complexity of your tests. That said, we’re able to launch initial experiments within a few weeks of kicking off a project. If a test shows a significant lift, you’ll start reaping the rewards as soon as the winning variation goes live.
We don’t rely on a one-size-fits-all playbook. We analyze your specific audience—through qualitative and quantitative data—and tailor our experiments accordingly. What works for a retail brand might differ from a SaaS business. Our approach ensures you get strategies that suit your unique market segment, rather than a generic template.
Demonstrating Clear ROI
We’re laser-focused on outcomes. Our team sets measurable goals—like boosting average order value or lead-to-customer conversions. We track these metrics meticulously and provide transparent reporting. That way, you’ll see exactly how each test translates into revenue gains or lower acquisition costs.
Think of CRO as maximizing every dollar already going into your traffic. If you’re investing in paid ads, SEO, or social media, you’re driving people to your site. CRO amplifies the impact of that spend by converting more visitors into customers. It’s a multiplier effect that improves the efficiency of all your other marketing investments.
We set clear expectations and a defined scope of work up front. You’ll know exactly where our hours are going and why. Any new initiatives or changes are discussed ahead of time. That keeps surprises to a minimum and ensures you always know the value you’re getting.
Respecting Your Team’s Time
We design our process to handle most of the heavy lifting. We do need some initial access to your analytics platforms and brand guidelines. After that, you can be as hands-on or hands-off as you like. We’ll regularly share progress, but we won’t overwhelm your inbox unless you want more frequent updates.
We use sprint-based planning. Each sprint has specific goals, timelines, and deliverables. We check in at regular intervals to address roadblocks early. If a priority changes on your end, we adjust the roadmap rather than letting it stall progress. This structure keeps everything moving forward predictably.
We rely on short, focused cycles of testing instead of massive, drawn-out initiatives. This approach not only keeps the project manageable but also delivers wins incrementally. If something isn’t working, we know fast and can pivot quickly—meaning we avoid big delays and stay nimble.
Ensuring a Smooth Partnership
We build flexibility right into our process. If a new product launch or campaign pops up, we’ll recalibrate our testing queue accordingly. Because we work in shorter sprints, we can switch gears without derailing the entire engagement.
It depends on factors like your traffic volume and the complexity of your tests. That said, we’re able to launch initial experiments within a few weeks of kicking off a project. If a test shows a significant lift, you’ll start reaping the rewards as soon as the winning variation goes live.
We assign a core strategy lead and a dedicated point of contact to your account. While we may involve other specialists for specific tasks (like UX design or analytics deep dives), your main contact remains consistent. This structure keeps everyone on the same page and prevents any “musical chairs” confusion.
Too much tech, not enough clarity? We cut through the noise—connecting you with proven partners and helping you build the right stack for your business.
Mida.so
Take the uncertainty out of experimentation. Mida.so delivers rapid, no-code A/B testing that helps brands test, learn, and grow faster. With expert guidance, every experiment becomes a clear step toward measurable business results.
Gorgias
Customer service that works harder and smarter. Gorgias brings all your customer interactions into one platform, automating routine tasks and equipping support teams to deliver fast, personalised responses that keep customers coming back.
Adobe Commerce
Adobe Commerce empowers businesses to deliver seamless, personalised shopping experiences across multiple channels and markets. Its robust, scalable platform supports both B2B and B2C operations, enabling brands to manage complex product catalogues, streamline operations, and drive growth through data-driven insights and AI-powered tools.
Dotdigital
Reach customers where it matters, when it matters. Dotdigital’s marketing automation platform helps brands deliver personalised messages across email, SMS, and more. Combined with strategic insights, it turns customer data into meaningful, measurable engagement.
Resources
Level up your eCommerce game with our insights, advice and guides from our team of Digital Experience, Paid Media & SEO experts. View all
In this article, we’ll guide you through exactly what Performance Max campaigns are and how they differ from other Google Ads campaign.
As new technologies emerge, algorithms change and people change the way they consume information online, eCommerce businesses need to be aware of these trends to stay ahead of the changes in the search engine results pages (SERPs).
Conversational AI has moved past the stage of being a novelty. It’s now shaping how people interact with websites in a much more fundamental way.
Over recent years, content creators have been publishing content that caters to the needs of search engines, without always considering the user’s experience.
In this article, we’ll guide you through exactly what Performance Max campaigns are and how they differ from other Google Ads campaign.
The way that people search and consume content online is constantly changing, making it more important than ever to stay ahead of new technology and emerging trends
As new technologies emerge, algorithms change and people change the way they consume information online, eCommerce businesses need to be aware of these trends to stay ahead of the changes in the search engine results pages (SERPs).
