
Why Best Practices No Longer Work for Website Success
In an age where digital interactions are abundant, “best practices” no longer cut it. Brands today must make decisions rooted in first-party data, real customer insights, and methodical testing
proof3.co/services/reporting
“Improving your digital presence isn’t just about boosting conversion rates, it’s about creating a seamless and engaging experience for your customers.”
Tiago Faustino
Head of Conversion Rate Optimisation
See What Matters, Ignore What Doesn’t
Most reports are either too slow, too vague, or too bloated to drive decisions. We take a different approach. Our reporting is built for people who want clarity, not complexity, and outcomes, not just updates.
We create reporting systems that move at the pace of your business, translating performance data into decisions your team can act on. That means clean dashboards, automated pipelines, and insight-led commentary that brings the numbers to life. Whether you need a weekly performance pulse or a real-time view into what’s working, we build reports that answer the right questions and surface what needs your attention now.
Delivering a remarkable digital experience is key to building stronger connections with your customers. It’s not just about boosting conversions but ensuring every interaction leaves a lasting, positive impact. By enhancing each stage of the customer journey, your brand becomes more memorable and trusted, driving both loyalty and growth. If you want to stay ahead in a competitive market, ongoing experimentation and optimisation are essential for continued success.
“It wasn’t about overhauls or guesswork, it was about stacking small, smart wins driven by data.”
Just Kampers Insurace
Case study – Improving conversions and paid funnels
Alongside paid media, we focused heavily on CRO to make sure every visit had the highest possible chance of converting. We started by analysing user behaviour across key landing pages, identifying drop-off points and confusion triggers. From there, we ran a series of A/B tests reworking headlines to highlight key benefits faster, simplifying quote forms to reduce friction, and tightening up page layouts to make navigation feel intuitive. We also leaned into trust-building elements like social proof and clearer value messaging, especially around pricing and cover benefits.
The impact was immediate. Conversion rates climbed, meaning we didn’t just maintain lead volumes, we improved them, even as cost per click fluctuated. Because the site was working harder, the same ad spend started delivering more value.
Can we help you grow online? Let’s find out …
Experiences that deliver results – backed by outstanding solutions
We’ve helped generate over £500M in digital growth for brands across automotive, retail, and construction. We focus on smarter, data-driven solutions that target the real levers for growth — so you get results where they matter most.
Custom Dashboard Development
We design and build dashboards that remove noise and highlight the metrics that matter most. Every dashboard is custom-built to your business goals, audience, and reporting cadence — not a generic template pulled off the shelf.
Key benefits
Automated Reporting Pipelines
We build automated reporting flows that eliminate manual effort and human error. Whether you need daily revenue reports, campaign breakdowns, or leadership rollups, we connect your data sources and deliver results consistently and on time.
Key benefits
Channel and Campaign Performance Tracking
We track how each channel, campaign, and asset contributes to results, and where performance is falling short. That means better budget decisions, faster optimisations, and tighter alignment between teams.
Key benefits
Goal and KPI Alignment
We help you define and refine KPIs that reflect actual business outcomes, then build reporting to match. From revenue and ROAS to engagement and retention, we make sure your team is aligned on what success looks like and how to track it.
We don’t do jargon. We do what works using strategies and the latest tech to get your brand seen, heard, and remembered. While others get lost in complexity, we focus on what moves the needle. Visibility. Relevance. Results.
Key benefits
Insight-Led Commentary
We don’t stop at visuals. Every report we deliver comes with plain-language commentary that highlights what changed, why it matters, and what to do next. We translate performance into insight and insight into action.
Key benefits
Wins Built on Data, Not Guesswork
At Proof3, we build momentum that lasts. Our work for automotive, retail, and construction brands is driven by a proven system that keeps delivering strong, sustainable gains month after month.
20+
GA4 properties and domains fully migrated
+49%
increase in revenue
1.2%
Conversion increase
34%
increase in revenue
+28.33%
increase in conversion rate
163.3%
revenue increase YoY
1.2% to 2%
increase in conversion rate
Reporting That Leads to Better Decisions
We do not build reports to tick a box. Every view, every metric, and every line of commentary is designed to help your team make better decisions, faster. We cut out what is unnecessary, simplify what is complicated, and surface the insights that matter most.
Reporting should not be a passive review. It should be a prompt for action. When a campaign underperforms, your team knows why. When a new test drives results, the uplift is tracked and documented. When something breaks, you see it before it becomes a bigger problem.
This is reporting that earns attention. Not because it looks impressive, but because it gives your team the confidence to act with clarity, consistency, and direction.
Delivering a remarkable digital experience is key to building stronger connections with your customers. It’s not just about boosting conversions but ensuring every interaction leaves a lasting, positive impact. By enhancing each stage of the customer journey, your brand becomes more memorable and trusted, driving both loyalty and growth. If you want to stay ahead in a competitive market, ongoing experimentation and optimisation are essential for continued success.
Plugged Into How You Work
We know that every team runs differently. Some need high-frequency updates. Others prefer a clear summary they can rely on once a week. We match our reporting rhythm to your internal workflows, making it easy to integrate without adding noise or admin.
We also build around your stack. Whether you’re using Google Analytics, Looker Studio, Meta, Shopify, or a custom CRM, we connect your platforms into a single, consistent view of performance. That means fewer logins, less confusion, and a shared source of truth across teams.
Our goal is simple, make reporting so useful that it becomes part of how your business runs, not something you check after the fact.
Delivering a remarkable digital experience is key to building stronger connections with your customers. It’s not just about boosting conversions but ensuring every interaction leaves a lasting, positive impact. By enhancing each stage of the customer journey, your brand becomes more memorable and trusted, driving both loyalty and growth. If you want to stay ahead in a competitive market, ongoing experimentation and optimisation are essential for continued success.
Can we help you grow online? Let’s find out …
In an age where digital interactions are abundant, “best practices” no longer cut it. Brands today must make decisions rooted in first-party data, real customer insights, and methodical testing
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