Google is always looking for ways to enhance a user’s online experience, with artificial intelligence (AI) being at the forefront of this change. Not only does AI provide a better online experience for users by showing them the most relevant content at the right time, but its automation capabilities are also providing advertisers with more efficient Google Ads setup and management processes.
In this article, we’ll take a look at how AI is changing Google Ads and explore how we can make the most of this shift towards AI-powered advertising. Let’s get started.
How is AI Transforming Google Ads?
Generate Effortless Ad Creatives with AI
Creating high-quality, unique ad assets can be quite time-consuming, but with the help of AI, advertisers now have prompts to create new ad variations in just seconds. The example that we’ve added below shows some of the ad copy suggestions that Google’s AI provides when setting up a new campaign. By analysing what works well in other campaigns, Google’s AI can suggest phrases that are likely to work well in a new ad.
By suggesting engaging and relevant ad copy, advertisers can automatically generate variations of your content efficiently. It can also be useful when creating ad copy around specific holidays or particular demographics.
Enhanced Image Editing with AI
Google Ads is now offering AI-powered image editing tools within the Google Ads platform. Images can be generated based on ad copy or landing pages and will allow testing of new variations of existing images at scale. No more needing extensive design resources – AI will handle the heavy lifting.
Below we have added an example of how Google’s interactive AI can help to provide relevant images based on the criteria that it was provided.
Google AI Recommendations
The ‘Recommendations’ tab in your Google Ads account is a result of AI technology. By analysing your data, Google can create a list of practical recommendations to help your campaigns perform better.
Challenges in AI-Powered Advertising
Although AI-powered advertising allows businesses and marketers to streamline existing strategies and methods, it can come with its challenges:
Data Privacy: AI relies heavily on data, meaning that we need to be even more careful when handling customer data. After all, trust is a major factor in Google’s E-E-A-T guidelines.
AI Adoption: With advancements in AI changes and algorithm updates, it’s important to stay up-to-date with the latest changes in AI-powered advertising. At Proof3, our team is committed to monitoring these advancements, ensuring that your paid campaigns are effective.
Human Element: As with everything AI, it’s important to consider the human element that AI can’t provide. Although it may seem simple to agree with every Google Ads recommendation to improve your campaign performance, these changes must reflect your business’s long-term objectives.
Predicted Trends of AI in Ads
AI advancements allow advertisers to streamline online advertising campaigns, making paid advertising efforts smoother and more effective than ever before. Here are some predicted trends in AI that we expect to see in the future:
Automation Advancements: We expect to see further advancements to streamline how ads are managed through AI-powered automation.
Enhanced Personalisation: We anticipate that we will be able to leverage AI to target specific audience segments and behaviours, generate popular long-tail keywords and tailor ad copy for individual searchers.
Cross-Platform Optimisation: We expect to see advancements in the use of AI across various advertising platforms. This will help to create seamless cross-platform campaigns and optimised audience targeting.
Embrace AI for your Ads
Embracing AI technology allows advertisers to streamline processes, personalise user experiences in the buyer journey at scale and, ultimately, improve the performance of paid campaigns. With constant improvements and updates in the capabilities of AI, we can expect to see more and more advancements in AI, particularly in Google Ads.
If you’re ready to embrace the power of AI, get in touch with our team of experts today to stay ahead of the latest trends and changes surrounding your Google Ads campaigns.
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Henry Jones
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