proof3.co/services/email & automation
“We design lifecycle journeys that convert, retain, and scale, with segmentation, flows, and messaging grounded in real behaviour, not guesswork. Powered by data, built to adapt, and constantly optimised for results.”
Ilan Butler
CoFounder
Email is one of the most powerful growth tools – when it’s done right
Most businesses underuse email or treat it as an afterthought. We approach it as a system: deeply integrated, continuously improving, and tailored to every stage of the customer lifecycle.
We focus on what drives retention, repeat purchases, and long-term value. That means intelligent segmentation, automated flows, smart triggers, and ongoing testing, all built on real data, not assumptions.
This isn’t just about sending emails. It’s about building a machine that delivers performance every day, without needing constant attention.
Delivering a remarkable digital experience is key to building stronger connections with your customers. It’s not just about boosting conversions but ensuring every interaction leaves a lasting, positive impact. By enhancing each stage of the customer journey, your brand becomes more memorable and trusted, driving both loyalty and growth. If you want to stay ahead in a competitive market, ongoing experimentation and optimisation are essential for continued success.
“It wasn’t about overhauls or guesswork, it was about stacking small, smart wins driven by data.”
Just Kampers Insurace
Case study – Improving conversions and paid funnels
Alongside paid media, we focused heavily on CRO to make sure every visit had the highest possible chance of converting. We started by analysing user behaviour across key landing pages, identifying drop-off points and confusion triggers. From there, we ran a series of A/B tests reworking headlines to highlight key benefits faster, simplifying quote forms to reduce friction, and tightening up page layouts to make navigation feel intuitive. We also leaned into trust-building elements like social proof and clearer value messaging, especially around pricing and cover benefits.
The impact was immediate. Conversion rates climbed, meaning we didn’t just maintain lead volumes, we improved them, even as cost per click fluctuated. Because the site was working harder, the same ad spend started delivering more value.
Can we help you grow online? Let’s find out …
Experiences that deliver results – backed by outstanding solutions
We’ve helped generate over £500M in digital growth through CRO for brands across automotive, retail, and construction. We focus on smarter, data-driven solutions that target the real levers for growth — so you get results where they matter most.
Lifecycle Strategy & Segmentation
The starting point for any high-performing email program is knowing who you’re talking to, when, and why. We build segmentation strategies rooted in behaviour, demographics, and purchase cycles. Then we map these into journeys that align with how your customers actually engage, not how you hope they will.
Key benefits
Automated Flow Design & Setup
We design and implement flows that do the heavy lifting: from welcome journeys and cart recovery to replenishment and re-engagement. Every flow is built to respond to user behaviour, drive action, and evolve over time, with minimal manual input from your team.
Key benefits
Campaign Planning
Campaign emails should feel valuable, not intrusive. We help you plan, create, and execute email campaigns that support wider marketing goals, stay aligned with customer needs, and drive measurable results, not just opens and clicks.
Key benefits
Behaviour-Based Triggers
We set up systems that adapt based on customer actions, not guesswork. That means browsing behaviour, purchase frequency, email engagement, and more. These triggers drive relevance, which drives results.
We don’t do jargon. We do what works using strategies and the latest tech to get your brand seen, heard, and remembered. While others get lost in complexity, we focus on what moves the needle. Visibility. Relevance. Results.
Key benefits
A/B Testing & Optimisation
We don’t leave performance up to chance. Every major flow and campaign includes a clear testing plan to optimise over time. We experiment with everything from timing and content to segmentation and creative, and we only roll out what’s been proven to work.
Key benefits
Wins Built on Data, Not Guesswork
At Proof3, we build momentum that lasts. Our Email strategies for automotive, retail, and construction brands is driven by a proven system that keeps delivering strong, sustainable gains month after month.
20+
GA4 properties and domains fully migrated
+49%
increase in revenue
1.2%
Conversion increase
34%
increase in revenue
+28.33%
increase in conversion rate
163.3%
revenue increase YoY
1.2% to 2%
increase in conversion rate
Email built for impact, not just output
At Proof3, we don’t do bulk sends or guesswork. We build email systems designed to work intelligently, quietly, and continuously behind the scenes, driving performance without constant handholding.
Our process starts with clarity. We audit your current email setup, dig into your customer data, and identify where value is being lost or left untapped. From there, we architect a lifecycle strategy that connects your business goals to customer behaviour, mapping every key moment into a meaningful journey.
We treat email as a channel that should amplify everything else, not sit in a silo. That means aligning messaging with your paid campaigns, supporting on-site experimentation through behavioural insights, and feeding performance data back into broader strategies.
What makes us different is our commitment to evidence. Every decision, from segmentation to subject lines, is tested, tracked, and iterated. We don’t just build flows and walk away. We build infrastructure, optimise continuously, and make sure your email program keeps pace with your growth.
Whether you’re starting from scratch or overhauling an existing setup, our goal is always the same: fewer assumptions, more relevance, and email that proves its value every time it hits the inbox.
If not, it’s time to fix that
Most brands are leaving revenue on the table, not because they’re ignoring email, but because it’s running on outdated logic, generic content, or disconnected systems. If your flows feel like a checkbox exercise, your campaigns aren’t converting, or your team’s stuck guessing what’s actually working, we can help.
We turn email into a fully functioning part of your growth engine. A channel that doesn’t just communicate, but converts. That doesn’t just follow up, but leads. If you’re ready to stop sending emails that blend in, and start building a system that scales, we’re ready to talk.
Can we help you grow online? Let’s find out …
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