proof3.co/services/conversion rate optimisation
“We don’t believe in ‘best guesses.’ We believe in proof. Our data services are designed to give you the clarity, control, and confidence to grow your business with evidence, not assumptions.”
Ilan Butler
CoFounder
Make Every Decision Count
Data should be your most reliable asset, not your biggest frustration. We believe that business growth comes from evidence, not instinct. Our data services are built to remove uncertainty and deliver actionable clarity. From fixing broken tracking to uncovering powerful customer insights, we empower your business to act faster, more precisely, and with measurable impact.
Delivering a remarkable digital experience is key to building stronger customer connections. It’s not just about boosting conversions but ensuring every interaction leaves a lasting, positive impact. Enhancing each stage of the customer journey makes your brand more memorable and trusted, driving loyalty and growth. If you want to stay ahead in a competitive market, ongoing analysis of your customers’ experience is critical.
“This project is a perfect example of the Proof3 approach: using data intelligently to eliminate guesswork, enhance customer experience, and deliver measurable business impact.”
Just Kampers
Case study – Data-Driven Customer Targeting
Just Kampers, a leading supplier of VW parts and accessories, had a goldmine of customer purchase data, over 1 million records in a single year. The problem? None of it was structured to identify which specific vehicle each customer owned. This lack of insight meant wasted ad spend, ineffective campaigns, and missed opportunities for tailored messaging.
The impact was immediate. Conversion rates climbed, meaning we didn’t just maintain lead volumes, we improved them, even as cost per click fluctuated. Because the site was working harder, the same ad spend started delivering more value.
Can we help you grow online? Let’s find out …
Experiences that deliver results – backed by outstanding solutions
We’ve helped generate over £500 million in digital growth through data-led CRO for brands across automotive, retail, and construction. Our focus is always the same: smarter, evidence-based solutions that uncover and optimise the real levers for growth, so you see results exactly where they matter most.
Data Strategy
A strong data program starts with a solid foundation. We help you map out what data matters, how to collect it, and how to structure it for meaningful use. Whether you’re setting up from scratch or untangling years of messy reporting and disconnected platforms, we build frameworks that help you grow without the clutter or confusion.
Key benefits
Tag Management
We often see businesses running high-budget campaigns without full confidence in what’s actually working. Our team fixes tracking problems at the source. From server-side GTM to advanced event tracking and eCommerce tagging, we ensure every action on your site is captured accurately and consistently.
Key benefits
Performance Dashboards
Raw data alone doesn’t drive decisions. We design custom dashboards tailored to your business objectives. Our dashboards provide at-a-glance clarity, empowering teams to monitor performance, track campaigns, and spot opportunities for growth quickly.
Key benefits
Customer Intelligence
Your customer data holds the answers to more targeted marketing, better engagement, and smarter spend. We specialise in connecting customer behaviours, purchase patterns, and interactions to help you deliver personalised experiences at scale.
We don’t do jargon. We do what works using strategies and the latest tech to get your brand seen, heard, and remembered. While others get lost in complexity, we focus on what moves the needle. Visibility. Relevance. Results.
Key benefits
Compliance
With increasing regulatory pressure, good data governance is critical. We help you design and implement clear processes to safeguard data, meet compliance standards, and maintain customer trust, while still maximising data value.
Key benefits
Wins Built on Data, Not Guesswork
At Proof3, we build momentum that lasts. Our work for automotive, retail, and construction brands is driven by a proven system that keeps delivering strong, sustainable gains month after month.
20+
GA4 properties and domains fully migrated
+49%
increase in revenue
1.2%
Conversion increase
34%
increase in revenue
+28.33%
increase in conversion rate
163.3%
revenue increase YoY
1.2% to 2%
increase in conversion rate
The Data Challenges We See Every Day
Many businesses come to us after years of struggling with broken systems, fragmented reporting, and conflicting data from multiple platforms. We’ve worked with companies that had over a million rows of customer data but no way to link purchase behaviour with marketing campaigns. Others had spent thousands per month on paid media without a clear understanding of which channels were driving results.
The most common symptoms we fix include:
How Proof3 Solves Them
Our approach is practical, agile, and proven. We start with a full audit to identify data gaps and tracking errors. From there, we create an actionable plan to stabilise and enhance your data setup. We unify tracking across platforms, build robust dashboards, and guide your team on how to extract clear, simple insights.
Where others stop at data collection, we go further: we help you understand what it means and what to do next. That’s what helped brands like Just Kampers, Goodfellow, and AutoGlym unlock double-digit revenue growth with better data.
You get confidence in your numbers, clarity in your reporting, and the ability to make smarter decisions every day.
Delivering a remarkable digital experience is key to building stronger connections with your customers. It’s not just about boosting conversions but ensuring every interaction leaves a lasting, positive impact. By enhancing each stage of the customer journey, your brand becomes more memorable and trusted, driving both loyalty and growth. If you want to stay ahead in a competitive market, ongoing experimentation and optimisation are essential for continued success.
Can we help you grow online? Let’s find out …
In an age where digital interactions are abundant, “best practices” no longer cut it. Brands today must make decisions rooted in first-party data, real customer insights, and methodical testing
Overhauling a website might seem like a logical step for modernisation, but without user feedback, it can quickly backfire.
Surveys are a fantastic way to gather feedback, but incentives don’t always lead to honest answers.
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One of the simplest ways to speed up your Shopify store is to optimise your images.
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