proof3.co/services/conversion rate optimisation
“We don’t believe in ‘best guesses.’ We believe in proof. Our data services are designed to give you the clarity, control, and confidence to grow your business with evidence, not assumptions.”
Ilan Butler
Co-Founder
Make Data Your Superpower
You’ve got the data. But is it helping you grow—or just giving you a headache?
We believe growth comes from evidence, not hunches. That’s why our data and analytics services are built to strip out the noise, fix what’s broken, and give you clarity you can act on.
Whether it’s dodgy tracking, missing GA4 events, or gold-dust insights buried under layers of guesswork—we’ll help you make faster, smarter decisions that actually move the needle.
From real-time dashboards to attribution you can trust, we make your data easier to understand and easier to act on. So you’re not just reporting the numbers—you’re using them to drive profitable change.
“This project is a perfect example of the Proof3 approach: using data intelligently to eliminate guesswork, enhance customer experience, and deliver measurable business impact.”
Stephen Gosling, Managing Director, Just Kampers
Data-Driven Customer Targeting
Just Kampers, a leading supplier of VW parts and accessories, had a goldmine of customer purchase data, over 1 million records in a single year. The problem? None of it was structured to identify which specific vehicle each customer owned. This lack of insight meant wasted ad spend, ineffective campaigns, and missed opportunities for tailored messaging.
The impact was immediate. Conversion rates climbed, meaning we didn’t just maintain lead volumes, we improved them, even as cost per click fluctuated. Because the site was working harder, the same ad spend started delivering more value.
Want to grow online? Let’s make it happen
Build Smarter Foundations. Scale With Confidence.
Our most successful clients aren’t just growing—they’re growing profitably. That’s because we don’t just deliver dashboards. We help build a foundation of clean, consistent data that shows where the money’s really made (and lost). With that in place, it’s easier to spot opportunities, test smarter, and keep scaling with confidence.
Growth backed by insight. Not instinct. That’s how you stay ahead.
Data Strategy
A strong data program starts with a solid foundation. We help you map out what data matters, how to collect it, and how to structure it for meaningful use. Whether you’re setting up from scratch or untangling years of messy reporting and disconnected platforms, we build frameworks that help you grow without the clutter or confusion.
Key benefits
Tag Management
We often see businesses running high-budget campaigns without full confidence in what’s actually working. Our team fixes tracking problems at the source. From server-side GTM to advanced event tracking and eCommerce tagging, we ensure every action on your site is captured accurately and consistently.
Key benefits
Performance Dashboards
Raw data alone doesn’t drive decisions. We design custom dashboards tailored to your business objectives. Our dashboards provide at-a-glance clarity, empowering teams to monitor performance, track campaigns, and spot opportunities for growth quickly.
Key benefits
Customer Intelligence
Your customer data holds the answers to more targeted marketing, better engagement, and smarter spend. We specialise in connecting customer behaviours, purchase patterns, and interactions to help you deliver personalised experiences at scale.
We don’t do jargon. We do what works using strategies and the latest tech to get your brand seen, heard, and remembered. While others get lost in complexity, we focus on what moves the needle. Visibility. Relevance. Results.
Key benefits
Compliance
With increasing regulatory pressure, good data governance is critical. We help you design and implement clear processes to safeguard data, meet compliance standards, and maintain customer trust, while still maximising data value.
Key benefits
Wins Built on Data, Not Guesswork
At Proof3, we build momentum that lasts. Our proven data and experimentation frameworks keeps delivering strong, sustainable gains—month after month—for ambitious eCommerce brands.
20+
GA4 properties and domains fully migrated
+49%
increase in revenue
1.2%
Conversion increase
34%
increase in revenue
+28.33%
increase in conversion rate
163.3%
revenue increase YoY
1.2% to 2%
increase in conversion rate
The Data Challenges We See Every Day
Many businesses come to us after years of struggling with broken systems, fragmented reporting, and conflicting data from multiple platforms. We’ve worked with companies that had over a million rows of customer data but no way to link purchase behaviour with marketing campaigns. Others had spent thousands per month on paid media without a clear understanding of which channels were driving results.
The most common symptoms we fix include:
How Proof3 Turns Data Into Growth
Our approach is practical, agile, and focused on results. We start with a full audit to uncover tracking gaps, inconsistencies, and missed opportunities. Then we put together a plan to stabilise your setup and strengthen it for the long haul.
We align tracking across platforms, build dashboards that tell a clear story, and guide your team on how to turn data into decisions—day in, day out.
Where others stop at data collection, we go further. We help you understand what it all means—and what to do next. That’s what’s helped brands like Just Kampers, Goodfellow, and AutoGlym achieve double-digit revenue growth through smarter analytics.
You get confidence in your numbers, clarity in your reporting, and the tools to make faster, sharper business decisions.
Because when your data’s reliable, your customer experience gets better at every touchpoint—and that’s what drives long-term loyalty and profitable growth.
Can we help you grow online? Let’s find out …
In an age where digital interactions are abundant, “best practices” no longer cut it. Brands today must make decisions rooted in first-party data, real customer insights, and methodical testing
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