proof3.co/services/strategy
“A good strategy doesn’t sit in a slide deck. It moves, it adapts, and it drives decisions that actually lead to growth. That’s what we build.”
Lauren Quayle
Head of Customer Success
A Smarter Way to Plan for Growth
We do not believe in long decks filled with generic advice or vague tactics. Our growth strategy work is built on clarity, speed, and proof. With a dedicated client success team involved from day one, we stay close to execution and focused on outcomes.
We help you uncover what actually drives impact, prioritise the right opportunities, and scale with confidence. No trend-chasing, no internal opinion battles, and no plans that sit untouched. Just focused strategy that delivers real progress.
This isn’t just about planning. It’s about building a strategy engine that moves fast, adapts as you learn, and focuses energy where it counts.
“It wasn’t about overhauls or guesswork, it was about stacking small, smart wins driven by data.”
Just Kampers Insurace
Case study – Improving conversions and paid funnels
Alongside paid media, we focused heavily on CRO to make sure every visit had the highest possible chance of converting. We started by analysing user behaviour across key landing pages, identifying drop-off points and confusion triggers. From there, we ran a series of A/B tests reworking headlines to highlight key benefits faster, simplifying quote forms to reduce friction, and tightening up page layouts to make navigation feel intuitive. We also leaned into trust-building elements like social proof and clearer value messaging, especially around pricing and cover benefits.
The impact was immediate. Conversion rates climbed, meaning we didn’t just maintain lead volumes, we improved them, even as cost per click fluctuated. Because the site was working harder, the same ad spend started delivering more value.
Can we help you grow online? Let’s find out …
Experiences that deliver results – backed by outstanding solutions
We’ve helped generate over £500M in digital growth for brands across automotive, retail, and construction. We focus on smarter, data-driven solutions that target the real levers for growth — so you get results where they matter most.
Evidence-Led Growth Planning
We work with you to build a growth plan grounded in data, from performance trends to customer behaviour. We uncover where friction exists, where revenue is being lost, and where untapped opportunities sit. Then we build a strategy that’s practical, focused, and ready to execute.
Key benefits
Opportunity Analysis & Prioritisation
We help you sort signal from noise. Using effort-impact frameworks, business value modelling, and internal capability checks, we score potential initiatives and prioritise what’s worth your time. This leads to faster wins, smarter investment, and far less internal debate.
Key benefits
Customer Journey & UX Mapping
We map the full customer journey, highlighting points of friction, gaps in messaging, and UX blockers that cost you conversions. These maps serve as the foundation for experimentation, CRO, and content planning, turning vague ideas into focused, testable actions.
Key benefits
Channel Strategy & Media Planning
Growth isn’t about being everywhere, it’s about knowing where to focus. We analyse channel performance, audience fit, and cost efficiency to build a smart, integrated media plan. Then we work with your team to scale what’s working and rework what’s not.
Key benefits
Performance Forecasting & Roadmapping
Numbers tell you what’s happening. Your users tell you why. At Proof3, we integrate qualitative feedback and Net Promoter Score (NPS) insights into every optimisation programme. By listening carefully to your customers ‘ frustrations, motivations, and unmet needs, we add a critical human layer to the data. Feedback loops help us refine hypotheses, personalise experiences, and prioritise improvements that matter most. Combining behavioural analytics with real customer sentiment means we’re not just chasing clicks; we’re building experiences that convert, delight, and drive loyalty.
Key benefits
Wins Built on Data, Not Guesswork
At Proof3, we build momentum that lasts. Our work for automotive, retail, and construction brands is driven by a proven system that keeps delivering strong, sustainable gains month after month.
20+
GA4 properties and domains fully migrated
+49%
increase in revenue
1.2%
Conversion increase
34%
increase in revenue
+28.33%
increase in conversion rate
163.3%
revenue increase YoY
1.2% to 2%
increase in conversion rate
Strategy That’s Built to Be Used
Too many strategies fall apart between the thinking and the doing. At Proof3, we close that gap. Every insight we uncover connects directly to action, whether that means launching a test to validate messaging, refining a conversion journey, or reallocating spend to a better-performing channel.
We do not deliver vague recommendations. Our work comes with clear priorities, suggested timelines, and focused documentation your team can actually use. That way, you are not just making decisions, you are making progress.
We also stay involved beyond the planning phase. As data comes in, we adapt. We help you course-correct when things shift, re-prioritise as you learn, and keep the momentum moving. The goal is not just to plan but to build a cycle of continuous improvement, backed by real results.
Built for Teams Who Want Results, Not Reports
Our growth strategy process is made for fast-moving teams that need clarity and direction, not more slides or static PDFs. We partner closely with your internal teams to sharpen priorities, challenge assumptions, and turn good ideas into real-world execution.
That means simplifying the complex, removing distractions, and helping teams align around what matters most. We do the heavy lifting when it comes to analysis and prioritisation so you can move faster with fewer blockers.
We also understand how quickly things change. Strategy should evolve with your business, your customers, and your team’s capacity. So we keep things practical and adaptable, always focused on the next decision, the next experiment, and the next step forward.
Delivering a remarkable digital experience is key to building stronger connections with your customers. It’s not just about boosting conversions but ensuring every interaction leaves a lasting, positive impact. By enhancing each stage of the customer journey, your brand becomes more memorable and trusted, driving both loyalty and growth. If you want to stay ahead in a competitive market, ongoing experimentation and optimisation are essential for continued success.
Can we help you grow online? Let’s find out …
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