ALL ARTICLES In the space of a minute, approximately 30 million Google searches are conducted. That’s an immense volume of traffic and nearly 40% of those users will click on the top search result. A number one ranking can translate...

ALL ARTICLES Dominate Search Results with Answer Engine Optimisation (AEO) Over the years, businesses have been working hard with search engine optimisation (SEO) to ensure that their content is a prominent feature on search engine results pages (SERPs). However, with...

ALL ARTICLES A Beginner’s Guide to Structured Data Structured data is a valuable tool that can greatly improve the visibility and performance of your website in search engine results. By implementing structured data markup you provide explicit clues to search...

ALL ARTICLES Google has been focusing on content quality for years but since 2022, Google has released several helpful content updates and E-E-A-T guidelines, putting more focus on providing reliable, trustworthy and helpful content. In this article, we will delve...

ALL ARTICLES Core Web Vitals update: What eCommerce site owners need to know Back in May 2020, Google announced the introduction of Core Web Vitals – a set of metrics designed to measure the health of a website by looking...

ALL ARTICLES Video SEO: Making videos part of your content strategy Video content stands as a formidable force in enhancing online visibility and driving revenue for eCommerce businesses. As the digital realm becomes increasingly saturated with visual stimuli, harnessing the...

ALL ARTICLES Repurposing content across multiple channels to make it work harder Repurposing content is maximising the value of your existing content assets by adapting changes and distributing them in various ways. Not just reusing old content but reimagining it...

ALL ARTICLES How do you utilise topical authority & E-E-A-T to support your SEO strategy? What is Topical Authority?   Topical authority means that you’re an authority on something specific, such as being an expert on toy poodles. You’re not...