Author: Henry Jones

Equipped with a Journalism degree, a love for writing and some spreadsheet skills, Henry's pursuit of a career in SEO began with an internship, a global pandemic and cutting his teeth at a digital marketing agency. Previous roles in email marketing and marketing strategy give Henry a deep understanding of the whole marketing function. You'll often find Henry walking the line between content creation and data analysis looking for the perfect recipe for SEO campaign success. Outside of work, he has keen interests in cooking, gaming, rugby and Liverpool FC.

Google’s Generative AI: The Future of SEO

Over the years, we’ve seen significant shifts in how search engines deliver results to users, thanks to the rise of artificial intelligence (AI) and changes in user behaviour and Google’s Generative AI is at the forefront of this AI revolution.

What You Need To Know About Voice Search Optimisation

As we see changes in how people search for information, people are becoming more dependent on voice search optimisation (VSO) to get the results they need.

The Importance Of UTM Tracking Parameters

How do you know if you’re getting enough traffic from your recent promotional campaign? It’s easy, use UTM tracking parameters.

URL Structure Best Practices For SEO Friendly URLs

SEO has seen many changes over the years, with Google’s algorithm updates, advancements in AI and changes in user behaviour.

What’s New With Email Sender Requirements

Email marketing is a great way for businesses to connect with their target audience and keep them engaged.

How To Effectively Combine In-house and Outsourced Digital Marketing

Want to understand what drives consumer decisions and how your brand can tap into these insights? The psychology behind purchase behaviour offers answers that can transform your eCommerce approach. Here’s how to harness these insights to boost your online sales.

SEO Best Practices For Category Page Copy

Tired of creating subpar copy on your category pages?