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Author: Henry Jones

Equipped with a Journalism degree, a love for writing and some spreadsheet skills, Henry's pursuit of a career in SEO began with an internship, a global pandemic and cutting his teeth at a digital marketing agency. Previous roles in email marketing and marketing strategy give Henry a deep understanding of the whole marketing function. You'll often find Henry walking the line between content creation and data analysis looking for the perfect recipe for SEO campaign success. Outside of work, he has keen interests in cooking, gaming, rugby and Liverpool FC.

Facebook Advertising quick tips and strategies

In the ever-evolving world of Facebook advertising, staying ahead of the game is crucial for advertisers to achieve optimal results.

Dominate Search Results with Answer Engine Optimisation (AEO)

Over the years, businesses have been working hard with search engine optimisation (SEO) to ensure that their content is a prominent feature on search engine results pages (SERPs).

A Beginner’s Guide to Structured Data

Structured data is a valuable tool that can greatly improve the visibility and performance of your website in search engine results.

How AI-Powered Advertising Is Improving Google Ads

Google is always looking for ways to enhance a user’s online experience, with artificial intelligence (AI) being at the forefront of this change.

Should You Include FAQs On Product Or Category Pages?

Including frequently asked questions (FAQs) allows businesses to respond to questions that users may ask frequently about a product or service.

Advanced Typography Techniques for Readability

Typography plays a crucial role in enhancing user experience. The selection of fonts, sizes, and spacing greatly impacts the readability and overall appeal of text

Leveraging Low Search Volume Keywords For SEO Success

Are you missing an opportunity to drive highly relevant traffic to your website? Consider integrating low search volume keywords into your SEO content.

Understanding User Intent & Semantic Search: The Future of SEO

Search engine optimisation (SEO) has seen significant changes from the early days of keyword stuffing.

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