The Impact of AI and LLM on Your Organic Traffic

Conversational AI has moved past the stage of being a novelty. It’s now shaping how people interact with websites in a much more fundamental way.
No Clicks, No Problem: Tackling SEO in the AI Age

As new technologies emerge, algorithms change and people change the way they consume information online, eCommerce businesses need to be aware of these trends to stay ahead of the changes in the search engine results pages (SERPs).
Top SEO Trends For 2024

As new technologies emerge, algorithms change and people change the way they consume information online, eCommerce businesses need to be aware of these trends to stay ahead of the changes in the search engine results pages (SERPs).
How do you utilise topical authority & E-E-A-T to support your SEO strategy?

Every website or online platform is judged by search engines to have a certain topical authority in some subject or topic area, and this credibility makes a difference in how well that page will appear in search results on sites such as Google.
Repurposing content across multiple channels to make it work harder

By regrouping existing resources into systems to handle different use cases, businesses can extend their content’s life, increasing reach and independence entered with reason.
Video SEO: Making videos part of your content strategy

Video content stands as a formidable force in enhancing online visibility and driving revenue for eCommerce businesses.
Core Web Vitals update: What eCommerce site owners need to know

Back in May 2020, Google announced the introduction of Core Web Vitals – a set of metrics designed to measure the health of a website by looking at three specific user experience (UX) areas: loading performance, interactivity and visual stability
What are E-E-A-T guidelines & how to optimise for them

Google has been focusing on content quality for years but since 2022, Google has released several helpful content updates and E-E-A-T guidelines, putting more focus on providing reliable, trustworthy and helpful content.