Core Web Vitals update: What eCommerce site owners need to know
Back in May 2020, Google announced the introduction of Core Web Vitals – a set of metrics designed to measure the health of a website by looking at three specific user experience (UX) areas: loading performance, interactivity and visual stability
What are E-E-A-T guidelines & how to optimise for them
Google has been focusing on content quality for years but since 2022, Google has released several helpful content updates and E-E-A-T guidelines, putting more focus on providing reliable, trustworthy and helpful content.
Dominate Search Results with Answer Engine Optimisation (AEO)
Over the years, businesses have been working hard with search engine optimisation (SEO) to ensure that their content is a prominent feature on search engine results pages (SERPs).
A Beginner’s Guide to Structured Data
Structured data is a valuable tool that can greatly improve the visibility and performance of your website in search engine results.
15 Quick SEO Tips for Fast Ranking
In the space of a minute, approximately 30 million Google searches are conducted.
Should You Include FAQs On Product Or Category Pages?
Including frequently asked questions (FAQs) allows businesses to respond to questions that users may ask frequently about a product or service.
Advanced Typography Techniques for Readability
Typography plays a crucial role in enhancing user experience. The selection of fonts, sizes, and spacing greatly impacts the readability and overall appeal of text
Improve Content Performance For Organic Search
The search engine results page (SERP) is a competitive minefield, with hundreds of similar sites competing to get the prominent top position.