ALL ARTICLES URL Structure Best Practices For SEO-Friendly URLs SEO has seen many changes over the years, with Google’s algorithm updates, advancements in AI and changes in user behaviour. One thing that has stood the test of time though, is...

ALL ARTICLES The Importance Of Landing Page Optimisation Are you struggling to convert your website visitors into loyal customers? Consider optimising your landing pages for users to give your pages a better chance of performing better. Whether you’re creating a...

ALL ARTICLES The Importance Of UTM Tracking Parameters How do you know if you’re getting enough traffic from your recent promotional campaign? It’s easy, use UTM tracking parameters. In this article, we’ll talk you through exactly what UTM tracking is,...

ALL ARTICLES Refreshing Old Content To Improve SEO Performance Refreshing the content on your site ensures that it’s as relevant as possible for searchers, enhancing your site’s authority and credibility. As Google is a user-first search engine, it will recognise...

ALL ARTICLES Why Improving Your Web Accessibility Is Important Web accessibility is imperative when it comes to ensuring that your website is usable for everyone, including those with disabilities. But how can you ensure that your website is compliant with...

ALL ARTICLES What You Need To Know About Voice Search Optimisation As we see changes in how people search for information, people are becoming more dependent on voice search optimisation (VSO) to get the results they need. But what exactly...

ALL ARTICLES Google’s Generative AI: The Future of SEO Over the years, we’ve seen significant shifts in how search engines deliver results to users, thanks to the rise of artificial intelligence (AI) and changes in user behaviour and Google’s Generative AI...

ALL ARTICLES Understanding User Intent & Semantic Search: The Future of SEO Search engine optimisation (SEO) has seen significant changes from the early days of keyword stuffing. With the introduction of search generative experience, which uses artificial intelligence (AI) to...

ALL ARTICLES Top SEO Trends For 2024 As new technologies emerge, algorithms change and people change the way they consume information online, eCommerce businesses need to be aware of these trends to stay ahead of the changes in the search...

ALL ARTICLES Mobile-First Indexing: How To Ensure Your Website Is Ready Google is changing the way they crawl websites, with even more focus on mobile-first indexing. In 2015, Google started their lengthy transition to ensure websites are mobile optimised, which...

ALL ARTICLES Improve Content Performance For Organic Search The search engine results page (SERP) is a competitive minefield, with hundreds of similar sites competing to get the prominent top position. But what can you do to ensure that your content...

ALL ARTICLES Advanced Typography Techniques for Readability Typography plays a crucial role in enhancing user experience. The selection of fonts, sizes, and spacing greatly impacts the readability and overall appeal of text. Understanding the psychological aspects of typography, such as...

ALL ARTICLES Should You Include FAQs On Product Or Category Pages? Including frequently asked questions (FAQs) allows businesses to respond to questions that users may ask frequently about a product or service. However, it’s important to remember that FAQs aren’t...

ALL ARTICLES Google’s Helpful Content: What It Is & Why It’s Important For SEO Over recent years, content creators have been publishing content that caters to the needs of search engines, without always considering the user’s experience. But with the...

ALL ARTICLES In the space of a minute, approximately 30 million Google searches are conducted. That’s an immense volume of traffic and nearly 40% of those users will click on the top search result. A number one ranking can translate...

ALL ARTICLES Dominate Search Results with Answer Engine Optimisation (AEO) Over the years, businesses have been working hard with search engine optimisation (SEO) to ensure that their content is a prominent feature on search engine results pages (SERPs). However, with...

ALL ARTICLES A Beginner’s Guide to Structured Data Structured data is a valuable tool that can greatly improve the visibility and performance of your website in search engine results. By implementing structured data markup you provide explicit clues to search...

ALL ARTICLES Google has been focusing on content quality for years but since 2022, Google has released several helpful content updates and E-E-A-T guidelines, putting more focus on providing reliable, trustworthy and helpful content. In this article, we will delve...

ALL ARTICLES Core Web Vitals update: What eCommerce site owners need to know Back in May 2020, Google announced the introduction of Core Web Vitals – a set of metrics designed to measure the health of a website by looking...

ALL ARTICLES Video SEO: Making videos part of your content strategy Video content stands as a formidable force in enhancing online visibility and driving revenue for eCommerce businesses. As the digital realm becomes increasingly saturated with visual stimuli, harnessing the...