Over recent years, content creators have been publishing content that caters to the needs of search engines, without always considering the user’s experience.

As new technologies emerge, algorithms change and people change the way they consume information online, eCommerce businesses need to be aware of these trends to stay ahead of the changes in the search engine results pages (SERPs).

Every website or online platform is judged by search engines to have a certain topical authority in some subject or topic area, and this credibility makes a difference in how well that page will appear in search results on sites...

By regrouping existing resources into systems to handle different use cases, businesses can extend their content’s life, increasing reach and independence entered with reason.

Video content stands as a formidable force in enhancing online visibility and driving revenue for eCommerce businesses.

Back in May 2020, Google announced the introduction of Core Web Vitals – a set of metrics designed to measure the health of a website by looking at three specific user experience (UX) areas: loading performance, interactivity and visual stability

Google has been focusing on content quality for years but since 2022, Google has released several helpful content updates and E-E-A-T guidelines, putting more focus on providing reliable, trustworthy and helpful content.

Over the years, businesses have been working hard with search engine optimisation (SEO) to ensure that their content is a prominent feature on search engine results pages (SERPs).