Video content stands as a formidable force in enhancing online visibility and driving revenue for eCommerce businesses.

Back in May 2020, Google announced the introduction of Core Web Vitals – a set of metrics designed to measure the health of a website by looking at three specific user experience (UX) areas: loading performance, interactivity and visual stability

Google has been focusing on content quality for years but since 2022, Google has released several helpful content updates and E-E-A-T guidelines, putting more focus on providing reliable, trustworthy and helpful content.

Over the years, businesses have been working hard with search engine optimisation (SEO) to ensure that their content is a prominent feature on search engine results pages (SERPs).

Structured data is a valuable tool that can greatly improve the visibility and performance of your website in search engine results.

In the space of a minute, approximately 30 million Google searches are conducted.

Including frequently asked questions (FAQs) allows businesses to respond to questions that users may ask frequently about a product or service.

Typography plays a crucial role in enhancing user experience. The selection of fonts, sizes, and spacing greatly impacts the readability and overall appeal of text