Is it worth measuring conversion rate?

Understanding the effectiveness of your sales funnel is vital. Knowing your conversion rate tells you how well your website or landing pages turn visitors into customers, and helps identify areas of improvement.

5 tools to optimise Shopify

When delving into the world of e-commerce, performance is everything. If you’re running a Shopify store, you want to ensure your website is working hard for you.

Increasing speed of Magento for user experience

In the fast-paced world of e-commerce, website speed holds immense significance. Research shows that even a one-second delay in loading time can lead to a dramatic drop in conversions, with some statistics suggesting a decrease of up to 7% in sales.

Nosto x Magento Optimisation

Nosto offers a suite of powerful tools designed to elevate online shopping experiences through personalisation.

When Shiny New Designs Go Wrong

Functionality and ease of use

Overhauling a website might seem like a logical step for modernisation, but without user feedback, it can quickly backfire.