ALL ARTICLES Google recently announced a significant update for Google Analytics 4 (GA4) users: the discontinuation of ‘Google Signals’ in the reporting identity, effective from 12th February 2024, but what does this mean for marketers? In this article, we will...

ALL ARTICLES Navigating the generative AI revolution in marketing: A guide for today’s marketeers Is Your Marketing Strategy Keeping Pace with Generative AI? One critical question that Chief Marketing Officers (CMOs) frequently ponder in the era of generative AI is,...

ALL ARTICLES Key Highlights Crafting compelling CTAs is crucial for driving conversions and engagement on your website A well-written CTA asks for an action and also expresses a good value proposition. Elements of an irresistible CTA include clarity and conciseness,...

ALL ARTICLES Navigating the digital marketplace is a multi-layered process that demands a keen understanding of your customer’s decision-making. In eCommerce, mastering the art of the conversion funnel analysis can mean the difference between riding the wave of success or...

ALL ARTICLES For eCommerce entrepreneurs and online business owners, understanding and optimising conversion rates is less of a mystery and more of a methodical process. This beginner’s guide demystifies the path to higher conversion rates, illustrating practical strategies that convert...

ALL ARTICLES Quick tips: Persuasive copywriting for boosting conversions Welcome to our quick tips on persuasive copywriting in conversion rate optimisation (CRO). Persuasive copywriting is crucial for businesses to not only attract visitors to their websites, but also convert them...