Understanding the effectiveness of your sales funnel is vital. Knowing your conversion rate tells you how well your website or landing pages turn visitors into customers, and helps identify areas of improvement.

When users visit your website, they often have a precise goal in mind. They may seek a specific product, information, or solution.

When delving into the world of e-commerce, performance is everything. If you’re running a Shopify store, you want to ensure your website is working hard for you.

In the fast-paced world of e-commerce, website speed holds immense significance. Research shows that even a one-second delay in loading time can lead to a dramatic drop in conversions, with some statistics suggesting a decrease of up to 7% in...

When you think about improving conversion rates, your website’s design plays an enormous role.

Nosto offers a suite of powerful tools designed to elevate online shopping experiences through personalisation.