Author: Ilan Butler

I work at the intersection of data, experimentation, and experience design, helping brands cut through noise and make decisions that actually drive growth. After years in the digital space, I got tired of seeing smart teams waste time and budget on guesswork. That’s what led me to Proof3. Here, we don’t do fluff, filler, or half-baked strategy. We test, measure, and prove what works. And we cut what doesn’t. My focus is helping clients turn insight into action, whether that’s through sharper positioning, smarter funnels, or cleaner user journeys. Every decision should earn its place. If it’s not moving the needle, it’s not worth doing.

Google Search showing srsltid URLs from Merchant Center

In recent weeks we’ve noticed that a significant number of product URLs with “srsltid” parameters have been appearing in Google Search results and SE Ranking tracking reports.

GA4 Standard Events

ALL Resources GA4 Standard Events Google Analytics 4 (GA4) automatically tracks a range of native events, which capture common interactions on websites and apps without the need for additional coding. These automatically collected events provide a robust starting point for analysing user interactions with your site or app. For more customised tracking, you can also […]