proof3.co/services/conversion rate optimisation
“SEO’s not dead, it’s just evolving – whether that be AI, Search Generative Experience or constant algorithm shifts. Our role is to help you to cut through the noise, adapt fast, and get ahead where it really counts.”
Lucie Ogé
Head Of Search Engine Optimisation
SEO strategy for sustainable, scalable growth
You want to get seen. Rank higher. Pull in more of the right traffic—and turn it into revenue. Simple, right?
Except SEO never is simple. Search changes constantly. Algorithms shift. User behaviour evolves. And keeping up can feel like a job in itself.
That’s where we come in. With 20+ years of hands-on experience, Proof3 helps eCommerce brands stay ahead of the curve—not just keep pace with it. We cut through the fluff and focus on what actually works. Smarter strategies. Better tools. Clearer results.
Whether it’s technical SEO, content that converts, or making sure Google actually understands your site—we’ll get you showing up in the places your customers are already searching.
You run the business. We’ll make sure it gets found.
“We’ve been working with Proof3 for 18 months and we’ve achieved more in that time than we did in the three years with our previous SEO agency.”
Stephen Gosling, Managing Director, Just Kampers
How Just Kampers Reclaimed SEO and Cut CPA by 52%
Just Kampers—a leading VW parts and accessories brand—had been seeing a steady decline in organic traffic that had flown under the radar due to seasonal peaks and wider market shifts. Once identified, we traced the issue to hundreds of duplicate subcategory pages quietly cannibalising rankings.
Using our own custom language model, we generated unique, optimised content for over 600 pages. Their internal team added brand voice and expertise, making the rollout both fast and authentic. As pages were reindexed, rankings recovered, visibility improved—and crucially, organic revenue started heading in the right direction again.
A smart SEO fix with long-term impact.
Can we help you grow online? Let’s find out …
SEO Built for Modern eCommerce
Our most successful clients aren’t just climbing the rankings—they’re turning search into sustained, profitable growth. That’s because we don’t just chase keywords. We fix crawl and index issues, align content to search intent, and optimise site structure so Google (and your customers) can find what matters.
It’s SEO built on insight, not guesswork. And it’s how smart brands stay ahead—without wasting time or budget.
Site Health Checks
We begin with a deep technical audit to assess the foundations of your website. From crawl errors to duplicate content, we identify what’s holding your site back and deliver clear, prioritised fixes. It’s not about ticking boxes, it’s about solving real problems that impact visibility and performance.
Key benefits
Speed Optimisation
Site speed plays a direct role in both user experience and search rankings. We fine-tune everything from server response times to front-end code, removing bloat and lag. The result is a leaner, faster site that keeps users engaged and search engines happy.
Key benefits
Crawl & Index Fixes
Your content can’t rank if search engines can’t find it. We ensure every important page is accessible and indexable, removing barriers, improving structure, and making sure your site is cleanly mapped for bots and users alike.
Key benefits
Structured Data
Structured data gives search engines the context they need—and the confidence to showcase your content. We apply schema markup where it matters most—products, reviews, FAQs—to help you earn rich results that boost visibility and click-throughs. It’s SEO that makes your site easier to understand, easier to find, and harder to ignore.
Key benefits
Intent Optimisation
Matching content to real search intent is what drives meaningful results. We dig into the data behind how users search, then refine pages to meet those expectations. This isn’t just about keywords; it’s about delivering answers, solutions, and outcomes users are genuinely looking for.
Key benefits
Proof-Backed Search Performance
At Proof3, we build growth that compounds. Our proven SEO frameworks keep driving steady, sustainable results—month after month—for ambitious eCommerce brands who want more than just rankings.
20+
GA4 properties and domains fully migrated
+212%
increase in organic revenue
1.2%
Conversion increase
52%
increase in unique purchasers
+49%
organic revenue growth
163.3%
revenue increase YoY
185%
increase in average order value
Purposeful content that engages customers and enhances reach
You don’t just want content that attracts visitors. You want content that keeps them engaged and drives them to act. That’s the foundation of any SEO strategy that actually delivers.
We create content that speaks directly to your audience and works with search engine algorithms, not against them. We don’t stuff keywords or chase trends for the sake of it. We research what matters, build around real data, and craft every piece with purpose. The goal is simple: help your audience find you, keep them exploring, and encourage them to take the next step.
We also don’t treat content as a one-off task. SEO is not set-and-forget. We continually analyse performance, adapt to what the data tells us, and evolve your strategy to stay relevant and effective. Our approach cuts through noise and focuses only on what drives measurable results.
Good content doesn’t just bring visitors to your site. It gets them to stick around, engage, and convert.
International SEO: Expanding Global Reach
Success in global markets demands more than basic translation. Content must be culturally adapted and technically optimised for regional search engines. From managing hreflang tags to making sure the right content reaches the right audience, every detail matters.
Understanding local search behaviour is key. The strategy focuses on connecting with audiences in different regions by adapting to what they search for and how they interact online.
Quality always comes before quantity. The focus stays on opportunities that strengthen authority, build trust with search engines, and deliver measurable results.
Monitoring and Analytics: Staying Ahead of the Curve
SEO is never a one-off task. It demands ongoing analysis and constant fine-tuning to stay competitive. Advanced analytics track key metrics, detect trends early, and inform strategy updates to maintain progress.
Clear, straightforward reporting ensures full visibility. With a transparent view of performance, strategies stay aligned with business objectives as search landscapes evolve.
Building authority
Higher search rankings rely on strong domain authority, and the quality of links earned plays a big part. A measured, evidence-led approach identifies the right opportunities, whether through guest content, partnerships, or focused outreach. The goal isn’t just building links; it’s about earning credible coverage that sends the right audience back to the site.
Quality always comes before quantity. The focus stays on opportunities that strengthen authority, build trust with search engines, and deliver measurable results.
AI and LLMs: Elevating SEO with Custom Intelligence
AI and large language models (LLMs) are reshaping how SEO strategies are executed. Using our own proprietary LLMs, combined with the best external technologies, we streamline content creation, optimise keyword research, and automate routine tasks without compromising quality.
The advantage of custom LLMs is control and precision. Models are fine-tuned to your industry and audience, ensuring outputs remain relevant, accurate, and aligned with your brand’s voice. AI supports, but never replaces, strategic thinking. Every recommendation and action remains evidence-led, using AI as a tool to enhance insight and speed, not as a substitute for expertise.
Understanding local search behaviour is key. The strategy focuses on connecting with audiences in different regions by adapting to what they search for and how they interact online.
Quality always comes before quantity. The focus stays on opportunities that strengthen authority, build trust with search engines, and deliver measurable results.
Can we help you grow online? Let’s find out …
In an age where digital interactions are abundant, “best practices” no longer cut it. Brands today must make decisions rooted in first-party data, real customer insights, and methodical testing
Overhauling a website might seem like a logical step for modernisation, but without user feedback, it can quickly backfire.
Surveys are a fantastic way to gather feedback, but incentives don’t always lead to honest answers.
Website search is often overlooked but plays a massive role in guiding customers to the products they need. A well-optimised search function can increase conversion rates by up to 50%, yet many businesses fail to utilise it effectively.
One of the simplest ways to speed up your Shopify store is to optimise your images.
Want to understand what drives consumer decisions and how your brand can tap into these insights? The psychology behind purchase behaviour offers answers that can transform your eCommerce approach.
