proof3.co/services/conversion rate optimisation
“We specialise in leveraging the latest technologies and proven strategies to ensure your brand not only keeps pace with these changes but thrives.”
Lucie Ogé
Head Of Search Engine Optimisation
SEO strategy for sustainable, scalable growth
You want your brand to be visible. To rise above the competition. And to connect with your customers in ways that actually matter.
But search engine optimisation is rarely straightforward. The way people discover and engage with brands online keeps changing, and staying ahead can feel like a full-time job.
That’s where we come in. With over twenty years of combined experience, Proof3 acts as your trusted guide through the evolving landscape of search. We use the latest tools and proven strategies to help your brand not just keep up but move ahead. Our team focuses on what works, cutting through the noise to make sure your business shows up where it matters most, on the search engines your customers rely on.
We’re here to help you build a strategy that brings your ecommerce brand into the spotlight. So you can focus on running the business, while we focus on driving the growth.
“We’ve been working with Proof3 for 18 months and we’ve achieved more in that time than we did in the three years with our previous agency”
Just Kampers Insurace
Just Kampers, a VW parts and accessories brand, came to Proof3 facing two big issues: a sharp drop in organic traffic due to duplicate subcategory pages, and rising paid search costs. We used our own language model to generate unique content for over 600 pages, which their team refined with brand knowledge. This got hundreds of pages reindexed and restored organic traffic. We also overhauled the product, basket, and checkout flows, testing every tweak, which led to a 22x return on our CRO work. On the paid side, we cut underperforming keywords and focused budget on top-performers, cutting CPA by 52% and lifting conversions by 25%. Overall, the project recovered £250k in annual revenue and drove a 212% total revenue increase.
Can we help you grow online? Let’s find out …
Driving Real Growth Through Data-Led Conversion Optimisation
We’ve helped drive over £500M in online revenue for brands across automotive, retail, and construction. Our approach is built on clear evidence and smart decision-making, targeting the areas that make the biggest difference to your bottom line. No noise, no fluff, just results that matter.
Site Health Checks
We begin with a deep technical audit to assess the foundations of your website. From crawl errors to duplicate content, we identify what’s holding your site back and deliver clear, prioritised fixes. It’s not about ticking boxes, it’s about solving real problems that impact visibility and performance.
Key benefits
Speed Optimisation
Site speed plays a direct role in both user experience and search rankings. We fine-tune everything from server response times to front-end code, removing bloat and lag. The result is a leaner, faster site that keeps users engaged and search engines happy.
Key benefits
Crawl & Index Fixes
Your content can’t rank if search engines can’t find it. We ensure every important page is accessible and indexable, removing barriers, improving structure, and making sure your site is cleanly mapped for bots and users alike.
Key benefits
Structured Data
Structured data helps search engines understand your content more deeply, enabling enhanced visibility in the form of rich results. We implement schema markup where it matters, from products to reviews to FAQs, so your listings stand out and attract more clicks.
We don’t do jargon. We do what works using strategies and the latest tech to get your brand seen, heard, and remembered. While others get lost in complexity, we focus on what moves the needle. Visibility. Relevance. Results.
Key benefits
Intent Optimisation
Matching content to real search intent is what moves the needle. We dig into the data behind how users search, then refine pages to meet those expectations. This isn’t just about keywords; it’s about delivering answers, solutions, and outcomes users are genuinely looking for.
Key benefits
Wins Built on Data, Not Guesswork
At Proof3, we build momentum that lasts. Our SEO work for automotive, retail, and construction brands is driven by a proven system that keeps delivering strong, sustainable gains month after month.
20+
GA4 properties and domains fully migrated
+212%
increase in organic revenue
1.2%
Conversion increase
52%
increase in unique purchasers
+49%
organic revenue growth
163.3%
revenue increase YoY
185%
increase in average order value
Purposeful content that engages customers and enhances reach
You don’t just want content that attracts visitors. You want content that keeps them engaged and drives them to act. That’s the foundation of any SEO strategy that actually delivers.
We create content that speaks directly to your audience and works with search engine algorithms, not against them. We don’t stuff keywords or chase trends for the sake of it. We research what matters, build around real data, and craft every piece with purpose. The goal is simple: help your audience find you, keep them exploring, and encourage them to take the next step.
We also don’t treat content as a one-off task. SEO is not set-and-forget. We continually analyse performance, adapt to what the data tells us, and evolve your strategy to stay relevant and effective. Our approach cuts through noise and focuses only on what drives measurable results.
Good content doesn’t just bring visitors to your site. It gets them to stick around, engage, and convert.
International SEO: Expanding Global Reach
Success in global markets demands more than basic translation. Content must be culturally adapted and technically optimised for regional search engines. From managing hreflang tags to making sure the right content reaches the right audience, every detail matters.
Understanding local search behaviour is key. The strategy focuses on connecting with audiences in different regions by adapting to what they search for and how they interact online.
Quality always comes before quantity. The focus stays on opportunities that strengthen authority, build trust with search engines, and deliver measurable results.
Monitoring and Analytics: Staying Ahead of the Curve
SEO is never a one-off task. It demands ongoing analysis and constant fine-tuning to stay competitive. Advanced analytics track key metrics, detect trends early, and inform strategy updates to maintain progress.
Clear, straightforward reporting ensures full visibility. With a transparent view of performance, strategies stay aligned with business objectives as search landscapes evolve.
Building authority
Higher search rankings rely on strong domain authority, and the quality of links earned plays a big part. A measured, evidence-led approach identifies the right opportunities, whether through guest content, partnerships, or focused outreach. The goal isn’t just building links; it’s about earning credible coverage that sends the right audience back to the site.
Quality always comes before quantity. The focus stays on opportunities that strengthen authority, build trust with search engines, and deliver measurable results.
AI and LLMs: Elevating SEO with Custom Intelligence
AI and large language models (LLMs) are reshaping how SEO strategies are executed. Using our own proprietary LLMs, combined with the best external technologies, we streamline content creation, optimise keyword research, and automate routine tasks without compromising quality.
The advantage of custom LLMs is control and precision. Models are fine-tuned to your industry and audience, ensuring outputs remain relevant, accurate, and aligned with your brand’s voice. AI supports, but never replaces, strategic thinking. Every recommendation and action remains evidence-led, using AI as a tool to enhance insight and speed, not as a substitute for expertise.
Understanding local search behaviour is key. The strategy focuses on connecting with audiences in different regions by adapting to what they search for and how they interact online.
Quality always comes before quantity. The focus stays on opportunities that strengthen authority, build trust with search engines, and deliver measurable results.
Can we help you grow online? Let’s find out …
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