proof3.co/services/conversion rate optimisation
“Performance marketing should earn its keep. That’s why we test relentlessly, cut what doesn’t convert, and double down on what does. It’s not about chasing clicks—it’s about building smart, scalable campaigns that fuel long-term growth.”
Ilan Butler
Co-Founder
Performance Marketing That Proves Itself
The the era of marketing by instinct is over. Too many businesses waste budget chasing ideas that should work instead of knowing what does work. Our approach to performance marketing is built on a simple but powerful principle: every decision should be grounded in evidence. We test, measure, and optimise relentlessly to remove the guesswork and uncover what truly drives growth.
Whether you are scaling an eCommerce business, or wanting to generate more quality leads, we deliver strategies that are tailored, agile, and focused entirely on results. If you want to move faster and smarter, with full clarity on the return of every marketing pound spent, you are in the right place.
“We’ve lowered our cost of acquisition through paid channels without reducing the volume or quality of clicks.”
Stephen Gosling, Managing Director, Just Kampers
Maximising paid media efficiency
Just Kampers faced escalating paid search costs that were eating into profitability without delivering proportional returns. Our team tackled the problem by streamlining and restructuring their paid media campaigns. We removed underperforming keywords and shifted budget toward high-converting terms, ensuring every pound worked harder. The result was a significant 52% reduction in cost per acquisition (CPA), alongside a 25% increase in conversions. By continually testing and optimising performance, we helped Just Kampers regain control of their paid spend while driving measurable, sustained growth.
A performance reset with staying power.
Ready to grow smarter?
Performance Marketing That Actually Performs
Our best-performing clients don’t just run ads—they run the right ads. Across Paid Search, Social, and Shopping, we fine-tune every element—from feed quality to creative, targeting to attribution. No autopilot. No wasted spend.
We constantly test, tweak, and reallocate to what’s actually working. Because success isn’t about impressions or vanity metrics—it’s about results you can track, trust, and scale.
Paid Search
We craft and manage paid campaigns across platforms like Google and Microsoft that target high-intent users actively searching for your products or services. Our focus is on maximising return on ad spend through continuous testing and optimisation.
Key benefits
Paid Social
Leveraging platforms like Facebook, Instagram, LinkedIn and Tiktok we design campaigns that engage your target audience where they spend their time. Our strategies are tailored to each platform’s strengths and user behaviours.
Key benefits
Shopping Campaigns
We manage Google Shopping and other product-based ad formats to showcase your products to customers who are actively searching to buy. Our focus is on structuring and optimising campaigns to drive high-quality traffic and conversions.
Key benefits
Feed Management
The backbone of successful eCommerce marketing is clean, optimised product data. We manage your product feeds across multiple platforms to ensure data accuracy, eliminate errors, and unlock the full potential of your shopping campaigns and marketplaces.
Key benefits
Attribution & Tracking
Attribution’s messy—we get it. With so many platforms claiming credit, it’s hard to know what’s really driving results. That’s why we go beyond surface-level metrics. From watertight tracking setups to advanced attribution modelling, we give you a clearer picture of what’s working (and what’s not).
Full visibility. No smoke. No mirrors.
Key benefits
Performance Proof, Not Promises.
Our paid media strategies for eCommerce retailers are guided by a proven system designed to deliver strong, sustainable gains month after month. Through continuous testing, optimisation, and data-driven decision-making, we ensure your campaigns keep improving as you scale.
20+
GA4 properties and domains fully migrated
+49%
increase in revenue
1.2%
Conversion increase
34%
increase in revenue
+28.33%
increase in conversion rate
163.3%
revenue increase YoY
1.2% to 2%
increase in conversion rate
Driving Sales with Google Shopping
When customers are ready to buy, Google Shopping puts your products right in front of them. At Proof3, we manage Google Shopping campaigns with a focus on delivering conversions at scale. From product feed optimisation to smart bidding and creative testing, we fine-tune every element to ensure your campaigns are both efficient and profitable.
We understand that success in Shopping is about precision and consistency. Our Paid Search experts continuously monitor and refine your campaigns, balancing budget and performance to keep results predictable, even as you grow. Whether you’re promoting a niche product line or managing a vast catalogue, we help you scale confidently with full visibility on ROI.
Integrating PPC for a Holistic Strategy
Paid search is not an isolated channel; it works best when seamlessly integrated into your wider marketing ecosystem. At Proof3, we approach Paid Search as a core driver of growth, aligned with your full performance strategy across platforms. We build campaigns that not only capture high-intent traffic but also complement your efforts in paid social, programmatic, and shopping channels.
By combining audience insights, messaging consistency, and cross-channel data, we ensure your paid search campaigns reinforce and amplify your wider marketing objectives. The result is a coordinated strategy where each channel supports the others, delivering stronger performance and more predictable returns at every stage of the funnel.
Curious what we’d do with your budget?
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