Just Kampers
Parts. Passion. Performance.
Just Kampers are a household name in the VW community, supplying parts and accessories for both classic and modern Volkswagens. But even the best brands can hit a wall.
proof3.co/case studies/just kampers
Parts. Passion. Performance.
Just Kampers are a household name in the VW community, supplying parts and accessories for both classic and modern Volkswagens. But even the best brands can hit a wall.
Traffic was tanking. Their Cost Per Acquisition (CPA) was climbing fast. Google was ignoring hundreds of subcategory pages. And they weren’t willing to throw more ad spend at a leaky funnel. They needed a fix that didn’t just look good on a report, it had to shift the numbers that mattered.
Just Kampers had two big challenges:
Crippling SEO Issues
Hundreds of category pages were too similar, so Google wouldn’t index them. Traffic nose-dived.
Escalating Paid Search Costs
They wanted to cut Cost Per Acquisition (CPA) without losing conversions.
Our approach
Most of their subcategory pages were just too similar. Google had stopped indexing them, and organic traffic had nose-dived.
So we got to work. Using our in-house LLM (Large Language Model), we generated unique, semantically rich content for over 600 subcategories. Then the Just Kampers team layered on their brand knowledge, the human touch that makes the difference.
Result? Google started indexing again. Traffic bounced back. And they owned their long-tail keywords.
AI-Powered Content That Google Couldn’t Ignore
A Conversion Process Built for Growth
We didn’t just patch things, we rebuilt the journey.
From product pages to checkout, we stripped out friction, confusion, and dead-ends. Every change was tested. Nothing rolled out unless it improved performance.
The payoff?
A clean, fast, conversion machine, delivering a 22x return on our CRO work.
Paid Search: Smarter, Leaner, Stronger
Their ad account was bloated with underperforming keywords. We sliced through the fat.
Cut spend on clicks that never converted
Doubled down on high-performing terms
Refined targeting and landing pages for every stage of the funnel
Outcome:
CPA dropped by 52%. Conversions climbed by 25%. More bang. Less buck.
The Impact
We didn’t just improve a few metrics. We turned things around:
+25% monthly organic clicks
£250k annual revenue recovered
52% lower CPA
212% total revenue bump
22x ROI on CRO
“We’ve achieved more in 18 months with Proof3 than we did in three years with our old agency. They’ve become an extension of our business.”
Stephen Gosling, eCommerce Director, Just Kampers
Ready to unlock performance? Let’s talk.
If your brand is facing similar problems, rising ad costs, stale SEO, or underperforming pages, we don’t just offer advice. We get under the hood and fix it.
Parts. Passion. Performance.
Just Kampers are a household name in the VW community, supplying parts and accessories for both classic and modern Volkswagens. But even the best brands can hit a wall.