Website search is often overlooked but plays a massive role in guiding customers to the products they need. A well-optimised search function can increase conversion rates by up to 50%, yet many businesses fail to utilise it effectively.

One of the simplest ways to speed up your Shopify store is to optimise your images.

Want to understand what drives consumer decisions and how your brand can tap into these insights? The psychology behind purchase behaviour offers answers that can transform your eCommerce approach.