Video SEO: Making videos part of your content strategy
Video content stands as a formidable force in enhancing online visibility and driving revenue for eCommerce businesses.
The effect of Google Consent Mode V2 on Google Ads & GA4 Analytics
With the introduction of Google Consent Mode version 2, there has been a shift in how user consent impacts digital marketing tools.
Navigating the generative AI revolution in marketing: A guide for today’s marketeers
One critical question that Chief Marketing Officers (CMOs) frequently ponder in the era of generative AI is, “Am I already behind
Google Signals changes: The end of data thresholding in GA4
Google recently announced a significant update for Google Analytics 4 (GA4) users: the discontinuation of ‘Google Signals’ in the reporting identity, effective from 12th February 2024, but what does this mean for marketers? In this article, we will explain what Google Signals are, its role within Google Analytics and the impact of how this update will influence Google Analytics and its reporting.
Core Web Vitals update: What eCommerce site owners need to know
Back in May 2020, Google announced the introduction of Core Web Vitals – a set of metrics designed to measure the health of a website by looking at three specific user experience (UX) areas: loading performance, interactivity and visual stability
What are E-E-A-T guidelines & how to optimise for them
Google has been focusing on content quality for years but since 2022, Google has released several helpful content updates and E-E-A-T guidelines, putting more focus on providing reliable, trustworthy and helpful content.
Shifting from off-meta to on-meta sales funnels: Unlocking Facebook Advertising success
In the dynamic world of Facebook advertising, staying ahead of the game is crucial for achieving optimal results. Advertisers constantly need to adapt their strategies to keep pace with the platform’s ever-evolving landscape.
Facebook Advertising quick tips and strategies
In the ever-evolving world of Facebook advertising, staying ahead of the game is crucial for advertisers to achieve optimal results.