ALL ARTICLES Advanced Segmentation Techniques For Targeted Ads With hundreds of ads being shown to us online, whether it’s through social media, email or search engines, it’s important to ensure that your ads are targeted to the right audience. With...

ALL ARTICLES Demand Gen: Generate Demand For Your Products With AI-Powered Ads The way that people search and consume content online is constantly changing, making it more important than ever to stay ahead of new technology and emerging trends.  In...

ALL ARTICLES Using Performance Max Campaigns for Google Ads Success Since Google Marketing Livestream introduced Performance Max campaigns in 2021, it’s been a key player in the success of many paid marketing campaigns. However, to ensure its success, it’s important...

ALL ARTICLES How AI-Powered Advertising is Improving Google Ads Google is always looking for ways to enhance a user’s online experience, with artificial intelligence (AI) being at the forefront of this change. Not only does AI provide a better online...

ALL ARTICLES Facebook Advertising quick tips and strategies In the ever-evolving world of Facebook advertising, staying ahead of the game is crucial for advertisers to achieve optimal results. With continuous changes to the platform, it’s essential to adapt our strategies...

ALL ARTICLES Shifting from off-meta to on-meta sales funnel: Unlocking Facebook Advertising success In the dynamic world of Facebook advertising, staying ahead of the game is crucial for achieving optimal results. Advertisers constantly need to adapt their strategies to keep...

ALL ARTICLES The effect of Google Consent Mode V2 on Google Ads & GA4 Analytics​ With the introduction of Google Consent Mode version 2, there has been a shift in how user consent impacts digital marketing tools. This update is...