Why Best Practices No Longer Work for Website Success
In an age where digital interactions are abundant, “best practices” no longer cut it. Brands today must make decisions rooted in first-party data, real customer insights, and methodical testing
When Shiny New Designs Go Wrong
Overhauling a website might seem like a logical step for modernisation, but without user feedback, it can quickly backfire.
Gather Customer Feedback Effectively
Surveys are a fantastic way to gather feedback, but incentives don’t always lead to honest answers.
The Overlooked Potential of Website Search Functions
Website search is often overlooked but plays a massive role in guiding customers to the products they need. A well-optimised search function can increase conversion rates by up to 50%, yet many businesses fail to utilise it effectively.
How to speed up Shopify
One of the simplest ways to speed up your Shopify store is to optimise your images.
The Psychology Behind Consumer Purchase Decisions
Want to understand what drives consumer decisions and how your brand can tap into these insights? The psychology behind purchase behaviour offers answers that can transform your eCommerce approach.