Personalisation is a fundamental part of any successful eCommerce business. Leveraging customer data and utilising the latest technologies like AI can help you develop your marketing efforts and optimise conversion rates.

Cookies are ideal for understanding user behaviour and to help with personalised retargeting strategies.

Could using the wrong conversion tracking tools be the reason you’re failing to meet your marketing goals?

eCommerce businesses strive to enhance customer journeys to boost sales and loyalty. By mapping pivotal moments that influence buyer behaviour, you can tailor experiences from the first interaction to the final purchase.