Digital Experience Optimisation

Building scalable eCommerce growth through digital experience, conversion rate optimisation and experimentation.

Unlocking profitable growth through DXO & Experimentation

Improving your digital presence isn’t just about boosting conversion rates—it’s about creating a seamless and engaging experience for your customers. That’s why we focus on Digital Experience Optimisation (DXO), not just Conversion Rate Optimisation (CRO). DXO goes beyond simply increasing conversions; it enhances every part of the user journey, ensuring each interaction with your brand is meaningful and drives long-term success.

Delivering a remarkable digital experience is key to building stronger connections with your customers. It’s not just about boosting conversions but ensuring every interaction leaves a lasting, positive impact. By enhancing each stage of the customer journey, your brand becomes more memorable and trusted, driving both loyalty and growth. If you want to stay ahead in a competitive market, ongoing experimentation and optimisation are essential for continued success.

Tiago Faustino
Head Of DXO & Experimentation
LinkedIn

Digital Experience diagnostics - the foundation of optimisation

Data-driven growth

Before optimising your digital experience, it’s important to understand where you currently stand. By starting with a detailed diagnostics report, you’ll gain insights into how users are interacting with your site. This analysis uncovers key pain points and highlights areas for improvement. Every element, from navigation to content, is assessed to ensure your website is delivering the experience your customers expect, helping you identify clear steps to elevate engagement and satisfaction.

Our DX Diagnostics report goes beyond a simple overview of your site. By diving into analytics data, user feedback, and session recordings, you’ll uncover hidden issues that may be affecting conversions. With this data-driven approach, design decisions become clearer and more objective, allowing you to confidently make improvements that are rooted in real user behaviour, not guesswork.

Data-informed DXO

Turning insights into action

A clear, prioritised roadmap is built around your specific insights, frustrations, and business goals. By turning these into structured hypotheses, you’ll have a strategic foundation for designing experiments that drive meaningful results. This approach ensures a streamlined testing pipeline, gathering data that informs decisions and moves your business forward.

Data drives every decision in your Digital Experience Optimisation process. Rather than relying on guesswork, insights from the audit phase guide each step. Even small changes, like reducing page load times by a second, can boost conversions by 7%. By targeting high-impact areas like this, your website transforms from being just functional to becoming a powerful engine for driving growth and success.

Mark Hilton - Head of eCommerce - Tile Giant

“Proof3’s work resulted in a significant improvement in the user experience for our customers from which we have naturally seen improved conversion rates. The detail-oriented team led regular meetings, promptly addressed concerns and requests, and delivered on time. Above all, they were approachable, knowledgeable, and clearly experts in their field.”

DXO Checkpoint

Of the 19,249 issues our DXO team documented in 2023:

65% were mobile-specific

17% were functional problems

totalling a combined loss of £4.3M

If you want to know how your site stacks up, download our free checkpoint sheet. We have updated it for 2024 with some of the biggest blockers in user experience to give you a clear indication of how your site stacks up.

Download your DXO checkpoint sheet and we'll send it straight into your inbox.

Best-in-class Experimentation & Optimisation

Experimentation at velocity

eCommerce is constantly evolving, and what delivers results today may not work tomorrow. To keep you ahead, continuous experimentation is key. Using advanced technologies, you can test elements like headlines, layouts, or entirely new features. This proactive approach helps you stay flexible and ensures your site adapts to changing customer behaviours, driving ongoing success.

Lasting growth

Experimentation goes beyond quick fixes—it’s about building a mindset of ongoing improvement. With our decades of experience in eCommerce, it’s clear that consistent testing leads to substantial, lasting growth. Plus, with advanced testing tools, you can unlock revenue potential without relying on development resources, ensuring faster, more impactful results.

What DXO can do for your business

Turning more browsers into buyers