Over the years, we’ve seen significant shifts in how search engines deliver results to users, thanks to the rise of artificial intelligence (AI) and changes in user behaviour and Google’s Generative AI is at the forefront of this AI revolution.

As we see changes in how people search for information, people are becoming more dependent on voice search optimisation (VSO) to get the results they need.

Web accessibility is imperative when it comes to ensuring that your website is usable for everyone, including those with disabilities.

Refreshing the content on your site ensures that it’s as relevant as possible for searchers, enhancing your site’s authority and credibility.