Author: Tiago Faustino

Born and raised in Portugal, Tiago decided to leave the sunny beaches behind in 2011, moving to a less sunny Shropshire to pursue a career in digital marketing. Since then he amalgamated more than 12 years experience in the field, from affiliate to paid search and now digital experience. Highly analytical by default and with a passion for data, experimentation and above all else driving results for his clients. When not in the office, he can be seen playing chess or attempting to play FIFA.

eCommerce Conversion Tracking in GA4

GA4 lets you see more about how customers move through your site so you can tweak your marketing campaigns to work better.

Navigating the generative AI revolution in marketing: A guide for today’s marketeers

One critical question that Chief Marketing Officers (CMOs) frequently ponder in the era of generative AI is, “Am I already behind

What Does Effective GDPR Cookie Consent Look Like?

From speeding up a site to remembering the contents of a shopping basket and keeping a user signed in, cookies are a vital element when it comes to enhancing a user’s online experience.

How to Set Goals for Your Retargeting Marketing Strategy

Retargeting Ads are one of the most powerful tools in digital marketing and they are a good way to get the attention of “lost” leads.

A Personalisation Strategy to Skyrocket Your Conversion Rates

Personalisation is a fundamental part of any successful eCommerce business. Leveraging customer data and utilising the latest technologies like AI can help you develop your marketing efforts and optimise conversion rates.

Why Improving Your Web Accessibility Is Important

Web accessibility is imperative when it comes to ensuring that your website is usable for everyone, including those with disabilities.

7 Ways to Increase Average Order Value

Increasing your average order value (AOV) is one of the quickest ways to boost your eCommerce revenue without needing to attract new customers.

The Psychology Behind Consumer Purchase Decisions

Want to understand what drives consumer decisions and how your brand can tap into these insights? The psychology behind purchase behaviour offers answers that can transform your eCommerce approach.