Author: Ilan Butler

I work at the intersection of data, experimentation, and experience design, helping brands cut through noise and make decisions that actually drive growth. After years in the digital space, I got tired of seeing smart teams waste time and budget on guesswork. That’s what led me to Proof3. Here, we don’t do fluff, filler, or half-baked strategy. We test, measure, and prove what works. And we cut what doesn’t. My focus is helping clients turn insight into action, whether that’s through sharper positioning, smarter funnels, or cleaner user journeys. Every decision should earn its place. If it’s not moving the needle, it’s not worth doing.