Following a successful career in Data Systems and Web Management, both in the UK and Australia, Simon decided to focus his creative and analytical skills on developing successful data-driven campaigns for innovative brands and retailers. Always striving to exceed client expections, Simon uses his digital marketing knowledge and expertise to build paid strategies that maximise lead generation and drive conversions. Away from the office Simon enjoys festivals, music production and craft beers....quite often at the same time!
ALL ARTICLES Google Search showing srsltid URLs from Merchant Center In recent weeks we’ve noticed that a significant number of product URLs with “srsltid” parameters have been appearing in Google Search results and SE Ranking tracking reports. Research completed by...
ALL ARTICLES Parked Domain: What You Need To Know A parked domain is a web address that isn’t being actively used for a website but remains registered by someone. It’s like reserving a plot of land without building anything on...
ALL ARTICLES Understanding Consumer Behaviour In Paid Advertising Are you struggling to convert users through your paid marketing activities? You might need to revisit your paid marketing strategy to ensure that your campaigns resonate with users at every stage of...
ALL ARTICLES The Importance Of Product Feed Management For successful eCommerce businesses, product feed management tools are an essential component in ensuring that your product data is accurately represented across multiple online sales channels. After all, accurate product data is...
ALL ARTICLES SEO and Paid Advertising Strategies That Drive Results Search engine optimisation (SEO) and paid advertising are some of the key pillars of any successful marketing strategy. Although many businesses focus on paid and organic search individually, when used...
ALL ARTICLES eCommerce Retargeting Strategy: Key Tips for Success Utilising retargeting ads is an integral part of every single successful eCommerce marketing plan. Working at an eCommerce business, you’re busy driving traffic to your site. However, not all of the...
ALL ARTICLES Mastering Paid Search Audience Targeting Strategies If done right, paid search audience targeting is extremely beneficial to drive conversions, increase engagement and improve return on investment (ROI). In this article, we’ll discuss the importance of audience targeting in...
ALL ARTICLES Advanced Segmentation Techniques For Targeted Ads With hundreds of ads being shown to us online, whether it’s through social media, email or search engines, it’s important to ensure that your ads are targeted to the right audience. With...
ALL ARTICLES Using Performance Max Campaigns for Google Ads Success Since Google Marketing Livestream introduced Performance Max campaigns in 2021, it’s been a key player in the success of many paid marketing campaigns. However, to ensure its success, it’s important...
ALL ARTICLES Shifting from off-meta to on-meta sales funnel: Unlocking Facebook Advertising success In the dynamic world of Facebook advertising, staying ahead of the game is crucial for achieving optimal results. Advertisers constantly need to adapt their strategies to keep...
