Equipped with a Journalism degree, a love for writing and some spreadsheet skills, Henry's pursuit of a career in SEO began with an internship, a global pandemic and cutting his teeth at a digital marketing agency. Previous roles in email marketing and marketing strategy give Henry a deep understanding of the whole marketing function. You'll often find Henry walking the line between content creation and data analysis looking for the perfect recipe for SEO campaign success. Outside of work, he has keen interests in cooking, gaming, rugby and Liverpool FC.
ALL ARTICLES The Power Of SEO & PPC Integration Are you leveraging the full potential of your digital marketing efforts? Integrating SEO and PPC can be the game-changer your strategy needs. Discover how our SEO and PPC teams work together...
ALL ARTICLES An Introduction to SEO for Website Migrations Moving a website is like picking up your entire house and placing it somewhere new. You need to move the whole structure and all its contents including the pipe work, walls,...
ALL ARTICLES Leveraging Low Search Volume Keywords For SEO Success Are you missing an opportunity to drive highly relevant traffic to your website? Consider integrating low search volume keywords into your SEO content. In this article, we’ll take a look...
ALL ARTICLES What’s New With Email Sender Requirements? Email marketing is a great way for businesses to connect with their target audience and keep them engaged. However, due to an increase in spam and phishing emails, it’s now really important...
ALL ARTICLES URL Structure Best Practices For SEO-Friendly URLs SEO has seen many changes over the years, with Google’s algorithm updates, advancements in AI and changes in user behaviour. One thing that has stood the test of time though, is...
ALL ARTICLES The Importance Of UTM Tracking Parameters How do you know if you’re getting enough traffic from your recent promotional campaign? It’s easy, use UTM tracking parameters. In this article, we’ll talk you through exactly what UTM tracking is,...
ALL ARTICLES What You Need To Know About Voice Search Optimisation As we see changes in how people search for information, people are becoming more dependent on voice search optimisation (VSO) to get the results they need. But what exactly...
ALL ARTICLES Google’s Generative AI: The Future of SEO Over the years, we’ve seen significant shifts in how search engines deliver results to users, thanks to the rise of artificial intelligence (AI) and changes in user behaviour and Google’s Generative AI...
ALL ARTICLES Understanding User Intent & Semantic Search: The Future of SEO Search engine optimisation (SEO) has seen significant changes from the early days of keyword stuffing. With the introduction of search generative experience, which uses artificial intelligence (AI) to...
ALL ARTICLES Top SEO Trends For 2024 As new technologies emerge, algorithms change and people change the way they consume information online, eCommerce businesses need to be aware of these trends to stay ahead of the changes in the search...
ALL ARTICLES The Ultimate Guide to Conversion Tracking Tools Could using the wrong conversion tracking tools be the reason you’re failing to meet your marketing goals? Getting the right tools in place could save you time, improve your data hygiene...
ALL ARTICLES 5 Cookieless Retargeting Strategies That You Need To Know Cookies are ideal for understanding user behaviour and to help with personalised retargeting strategies. However, as privacy concerns continue to increase, there has been more and more importance on...
ALL ARTICLES Drive Engaging Advertising Campaigns With Dynamic Ads & Personalisation Ensuring that your paid ads are relevant and personalised to your target audience is imperative to stand out in a competitive digital landscape. If you want to learn how...
ALL ARTICLES How to Set Goals for Your Retargeting Marketing Strategy Retargeting Ads are one of the most powerful tools in digital marketing and they are a good way to get the attention of “lost” leads. Chances are you’ve already...
ALL ARTICLES Scale Paid Marketing Without Increasing Budget As business owners, it’s important to ensure that your paid ads are performing up to expectation, without spending any extra money than necessary. In this article, we’ll take you through some of...
ALL ARTICLES Demand Gen: Generate Demand For Your Products With AI-Powered Ads The way that people search and consume content online is constantly changing, making it more important than ever to stay ahead of new technology and emerging trends. In...
ALL ARTICLES Advanced Typography Techniques for Readability Typography plays a crucial role in enhancing user experience. The selection of fonts, sizes, and spacing greatly impacts the readability and overall appeal of text. Understanding the psychological aspects of typography, such as...
ALL ARTICLES Should You Include FAQs On Product Or Category Pages? Including frequently asked questions (FAQs) allows businesses to respond to questions that users may ask frequently about a product or service. However, it’s important to remember that FAQs aren’t...
ALL ARTICLES How AI-Powered Advertising is Improving Google Ads Google is always looking for ways to enhance a user’s online experience, with artificial intelligence (AI) being at the forefront of this change. Not only does AI provide a better online...
ALL ARTICLES Dominate Search Results with Answer Engine Optimisation (AEO) Over the years, businesses have been working hard with search engine optimisation (SEO) to ensure that their content is a prominent feature on search engine results pages (SERPs). However, with...
