ALL ARTICLES Google recently announced a significant update for Google Analytics 4 (GA4) users: the discontinuation of ‘Google Signals’ in the reporting identity, effective from 12th February 2024, but what does this mean for marketers? In this article, we will...

ALL ARTICLES Navigating the generative AI revolution in marketing: A guide for today’s marketeers Is Your Marketing Strategy Keeping Pace with Generative AI? One critical question that Chief Marketing Officers (CMOs) frequently ponder in the era of generative AI is,...