With the introduction of Google Consent Mode version 2, there has been a shift in how user consent impacts digital marketing tools.
One critical question that Chief Marketing Officers (CMOs) frequently ponder in the era of generative AI is, “Am I already behind
Google recently announced a significant update for Google Analytics 4 (GA4) users: the discontinuation of ‘Google Signals’ in the reporting identity, effective from 12th February 2024, but what does this mean for marketers? In this article, we will explain what Google Signals are, its role within Google Analytics and the impact of how this update will influence Google Analytics and its reporting.
Back in May 2020, Google announced the introduction of Core Web Vitals – a set of metrics designed to measure the health of a website by looking at three specific user experience (UX) areas: loading performance, interactivity and visual stability
Google has been focusing on content quality for years but since 2022, Google has released several helpful content updates and E-E-A-T guidelines, putting more focus on providing reliable, trustworthy and helpful content.
In the dynamic world of Facebook advertising, staying ahead of the game is crucial for achieving optimal results. Advertisers constantly need to adapt their strategies to keep pace with the platform’s ever-evolving landscape.
In the ever-evolving world of Facebook advertising, staying ahead of the game is crucial for advertisers to achieve optimal results.
Over the years, businesses have been working hard with search engine optimisation (SEO) to ensure that their content is a prominent feature on search engine results pages (SERPs).
Structured data is a valuable tool that can greatly improve the visibility and performance of your website in search engine results.
Google is always looking for ways to enhance a user’s online experience, with artificial intelligence (AI) being at the forefront of this change.
In the space of a minute, approximately 30 million Google searches are conducted.
Including frequently asked questions (FAQs) allows businesses to respond to questions that users may ask frequently about a product or service.