ALL ARTICLES SEO and Paid Advertising Strategies That Drive Results Search engine optimisation (SEO) and paid advertising are some of the key pillars of any successful marketing strategy. Although many businesses focus on paid and organic search individually, when used...

ALL ARTICLES eCommerce Retargeting Strategy: Key Tips for Success Utilising retargeting ads is an integral part of every single successful eCommerce marketing plan. Working at an eCommerce business, you’re busy driving traffic to your site. However, not all of the...

ALL ARTICLES Mastering Paid Search Audience Targeting Strategies If done right, paid search audience targeting is extremely beneficial to drive conversions, increase engagement and improve return on investment (ROI). In this article, we’ll discuss the importance of audience targeting in...

ALL ARTICLES Advanced Segmentation Techniques For Targeted Ads With hundreds of ads being shown to us online, whether it’s through social media, email or search engines, it’s important to ensure that your ads are targeted to the right audience. With...

ALL ARTICLES Using Performance Max Campaigns for Google Ads Success Since Google Marketing Livestream introduced Performance Max campaigns in 2021, it’s been a key player in the success of many paid marketing campaigns. However, to ensure its success, it’s important...

ALL ARTICLES Shifting from off-meta to on-meta sales funnel: Unlocking Facebook Advertising success In the dynamic world of Facebook advertising, staying ahead of the game is crucial for achieving optimal results. Advertisers constantly need to adapt their strategies to keep...