Born and raised in Portugal, Tiago decided to leave the sunny beaches behind in 2011, moving to a less sunny Shropshire to pursue a career in digital marketing. Since then he amalgamated more than 12 years experience in the field, from affiliate to paid search and now digital experience. Highly analytical by default and with a passion for data, experimentation and above all else driving results for his clients. When not in the office, he can be seen playing chess or attempting to play FIFA.
ALL ARTICLES Why Improving Your Web Accessibility Is Important Web accessibility is imperative when it comes to ensuring that your website is usable for everyone, including those with disabilities. But how can you ensure that your website is compliant with...
ALL ARTICLES A Personalisation Strategy to Skyrocket Your Conversion Rates Personalisation is a fundamental part of any successful eCommerce business. Leveraging customer data and utilising the latest technologies like AI can help you develop your marketing efforts and optimise conversion...
ALL ARTICLES What Does Effective GDPR Cookie Consent Look Like? From speeding up a site to remembering the contents of a shopping basket and keeping a user signed in, cookies are a vital element when it comes to enhancing a...
ALL ARTICLES Navigating the generative AI revolution in marketing: A guide for today’s marketeers Is Your Marketing Strategy Keeping Pace with Generative AI? One critical question that Chief Marketing Officers (CMOs) frequently ponder in the era of generative AI is,...