GA4 Standard Events

Google Analytics 4 (GA4) automatically tracks a range of native events, which capture common interactions on websites and apps without the need for additional coding. 

These automatically collected events provide a robust starting point for analysing user interactions with your site or app. For more customised tracking, you can also define and collect custom events tailored to your specific needs. Remember, GA4’s flexibility and customisation options make it a powerful tool for gaining insights into user behaviour.