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Just Kampers

Multi-channel management increasing total revenue by xx%

The Road to Success

Multi-channel management increasing total revenue by xx%

Just Kampers are one of the world’s leading producers and suppliers of parts and accessories for classic and modern Volkswagens. They have been a big part of the passionate VW community since 1989.

Our role with Just Kampers is multifaceted, working alongside them on Digital Experience Optimisation projects spanning across paid search, search engine optimisation, and conversion rate optimisation for their Adobe Commerce website.

Stephen Gosling - eCommerce Director - Just Kampers

“We’ve been working with Proof3 for just over a year and we’ve achieved more in that time than we did in the three years with our previous agency. We’ve identified and cleared a huge backlog of Technical SEO issues, as well as establishing opportunities for On Page SEO and optimising the content we already produce. We’ve lowered our cost of acquisition through paid channels without reducing the volume or quality of clicks and we’ve seen big gains from our CRO projects that mean we are making the most of the traffic we have. From a personal point of view, I have really enjoyed working with the whole team at Proof3, they are an extension of our business and that’s why the relationship works so well.”

Success story #1

AI-powered SEO problem solving

Just Kampers have a huge product catalogue, which also means their website has hundreds of product categories & subcategories. While each page features different products, the issue in Google’s eyes is that they are too similar which meant that not only were they not being indexed, some of them weren’t even being crawled. This was causing Just Kampers a significant loss in rankings and traffic. A costly problem that needed a smart solution.

Enter AI. Rather than updating these pages manually (sure it’s possible but it’s not a great use of someone’s time) we ran an AI content extension for Magento on the 6 top level / 600 subcategories not being indexed (almost half of their total categories). This analysed the content of the page and generated a unique category description for each. Importantly, the Just Kampers marketing team then reviewed the content and enriched it with relevant information that the AI tool wouldn’t know about.

This was a risk free, responsible use of AI with remarkable results.

Success story #2

The Optimisation Journey

With such a diverse range of parts and accessories for classic VW vehicles, navigation and signposting can be complex for new or lapsed customers.  

This complexity posed a significant barrier to entry and could lead to frustration among users attempting to find their desired products. In response, our team initiated a comprehensive optimisation initiative aimed at streamlining the user experience.

Once the priority areas were identified, we embarked on a 6 month optimisation journey to enhance key facets of the digital experience:

  • Checkout
  • Product Category & Product Pages
  • Basket functionality & add-to-basket overlays
  • Homepage design

With such a diverse range of parts and accessories for classic VW vehicles, navigation and signposting can be complex for new or lapsed customers.  

This complexity posed a significant barrier to entry and could lead to frustration among users attempting to find their desired products. In response, our team initiated a comprehensive optimisation initiative aimed at streamlining the user experience.

Once the priority areas were identified, we embarked on a 6 month optimisation journey to enhance key facets of the digital experience:

  • Checkout
  • Product Category & Product Pages
  • Basket functionality & add-to-basket overlays
  • Homepage design