proof3.co // Case studies // AutoGlym
Project results
- 20+ website domains and GA4 properties globally
- Bespoke performance dashboards for each territory
- Streamlined tech stack to reduce costs
Seamless Global SEO & Analytics Migration
Autoglym is a global manufacturer of innovative car care and valeting products, a proud British brand recognised and sold in over 45 countries.
They were preparing for a migration of their eCommerce and Content Management System from a bespoke solution to Adobe Commerce. In preparation for this, they wanted to ensure their global Google Analytics 4 properties were audited, configured and tracking correctly.
Mathew Ryder - Head of eCommerce - AutoGlym
Proof3’s outputs are really smart. They take complex data and transform it into digestible insights which support our longer-term strategic investment decisions, whilst also identifying immediate actionable savings across our marketing mix.
Data reporting & attribution
This project resulted in a complete tracking and reporting suite for all 20 domains including geographical segmentation for specific markets. We utilised Google Analytics 4 and Google Tag Manager with bespoke tracking dashboards. Sticking with Google properties allowed Autoglym to keep systems costs low, and combine their tech stack.
We also blended third-party data into our reporting steam to allow for more accurate attribution of all outbound campaigns across all domains.
- 20+ website domains and GA4 properties globally
- Bespoke performance dashboards for each territory
- Streamlined tech stack to reduce costs