proof3.co // services

Performance Marketing

Scale your eCommerce business profitably with our experienced Performance Marketing experts. Our data-driven strategies and experimentation services span paid search, social, and display ads to ensure you get maximum return on investment.

Paid Search strategy for profitable growth

Our expertise and experience in eCommerce spans three decades – in this time we have profitably scaled Paid Search activities for many leading brands and businesses across the UK and Europe. Our primary focus is on Google, Microsoft and Meta but we also increasingly work with emerging platforms like TikTok.

The online landscape is undergoing its biggest shift in decades—with rising ad costs, evolving consumer expectations and new data regulations, navigating this environment has never been more complex. For eCommerce teams, this creates uncertainty and challenges, especially without a strategy for experimentation. By combining data-driven Digital Experience Optimisation with Paid Search strategies, you can stay ahead, adapt quickly, and find real value in this changing market.

Simon Jones

Head Of Performance Marketing
LinkedIn

Leveraging the power of Google & Microsoft Ads

Designed to convert

Google and Microsoft Ads offer immense potential to connect your products with the right audience. However, unlocking their full value demands a thoughtful, strategic approach. With over 30 years of eCommerce experience, you can leverage Proof3’s data-driven expertise to craft tailored ad campaigns designed to convert, ensuring each campaign works harder for your business.

Driving success in Paid Search isn’t just about generating clicks—it’s about ensuring the right clicks that deliver value. By ensuring a consistent paid to landing page experience, and through continuously testing creative and messaging, your ad spend can work harder and smarter for your business. As a Google & Microsfoft Ad Partners with direct access to advanced tools we can help your brand stay ahead of trends and achieve outstanding results across both Google and Microsoft Ads.

Driving sales with Google Shopping

Predictable results at scale

Google Shopping plays a key role in any successful eCommerce strategy, reaching consumers when they’re ready to make a purchase. Ensuring your products stand out in this competitive space is crucial. By fine-tuning product feeds and using smart bidding strategies, you can connect with the right audience at the perfect moment, helping your products get the visibility they need to drive sales.

Setting up campaigns is just the beginning. Continuous optimisation is key to achieving peak performance on Google Shopping. By leveraging data-driven insights, you can fine-tune your ads for maximum impact. With Proof3, your campaigns aren’t just gaining visibility—they’re driving real, measurable sales growth that moves your business forward.

Stephen Gosling - eCommerce Director - Just Kampers

We’ve lowered our cost of acquisition through paid channels without reducing the volume or quality of clicks. We’ve seen big gains from continually testing and optimising our ads and landing pages with Proof3 that mean we are maximising our ROI.

From a personal point of view, I have really enjoyed working with the whole team at Proof3. They are an extension of our business and that’s why the relationship works so well.

Paid search credentials

Why your Ads are in safe hands

  • Certified Google, Microsoft & Meta partners
  • Experience with large SKU sets - 100k+ & local store inventories
  • Experts in feed management & optimisation.
  • Trusted to manage over £6m in Ad Spend p/a
  • Dedicated data specialists in conversion tracking & attribution
  • Custom script expertise to leverage first-party data
  • Testing & Experimentation programmes built-in

Seamless feed management

Shopping

Your product feed is the foundation of successful eCommerce campaigns, and managing it effectively can be a game-changer. At Proof3, we take feed management seriously. Our dedicated team ensures that your product data is accurate, up-to-date, and optimised for every platform. Whether it’s Google Shopping, Facebook, or any other marketplace, we make sure your products are presented in the best possible light.

Feed optimisation

eCommerce is fast-paced, and the smallest error in your product feed can lead to missed opportunities. That’s why our team uses best-in-class feed management tools to optimise your feed in real time, ensuring it’s always in sync with your inventory and promotional strategies. With Proof3 handling your feed management, you can focus on what you do best—running your business.

Integrating paid social for a holistic strategy

Meaningful connections

Paid social is more than just boosting posts; it’s about creating meaningful connections with your audience. We integrate paid social strategies with your paid search campaigns to create a seamless experience across all touchpoints. This holistic approach not only enhances brand awareness but also drives customer loyalty and conversions.

Paid Search specialists

Our dedicated Paid Search Specialists work closely with our social media experts to ensure that your brand’s messaging is consistent and compelling across all channels. By combining data from both paid search and social campaigns, we can pinpoint the strategies that work best for your audience, continually refining our approach for maximum impact. With our expertise, your brand will not only be seen but remembered.

Optimising conversion tracking & attribution

Advanced conversion tracking

Understanding how your customers interact with your ads and ultimately convert is crucial for fine-tuning your customer acquisition strategy. We leverage advanced conversion tracking and attribution models to give you a clear picture of your campaign’s effectiveness. By integrating Google Analytics, Google Tag Manager and Google Ads APIs, we can track the customer journey across multiple touchpoints, providing deeper insights into which channels and strategies are driving the most value.

Enhance experiences

With this advanced conversion data, our team can better segment your audience, targeting customers with personalised ads that resonate with their specific needs and behaviours. This not only improves the efficiency of your ad spend but also enhances the overall customer experience, leading to higher conversion rates and increased ROI.

Our pledge to Paid Search

Certified Partners

  • Commitment to understanding both the needs of your business AND your customers through comprehensive onboarding and stakeholder workshops with face-to-face meetings preferable.
  • Completely unbiased and impartial as we collaborate with all partners and platforms, ensuring our recommendations are based solely on what’s best for your business, not on commissions or incentives.
  • Total ownership of feed management to maintain accurate, up-to-date product feeds, optimised across multiple platforms to boost your eCommerce performance.
  • Customised attribution reports with a commitment to honesty and transparency in both automation and attribution processes.
  • As certified Google Partners, we have access to best-in-class advanced tools and insights, enabling us to deliver top-tier results.
  • Creation of custom in-house tools and scripts designed to enhance performance.