Unlocking profitable growth through DXO & Experimentation
Improving your digital presence isn’t just about boosting conversion rates—it’s about creating a seamless and engaging experience for your customers. That’s why we focus on Digital Experience Optimisation (DXO), not just Conversion Rate Optimisation (CRO). DXO goes beyond simply increasing conversions; it enhances every part of the user journey, ensuring each interaction with your brand is meaningful and drives long-term success.
Delivering a remarkable digital experience is key to building stronger connections with your customers. It’s not just about boosting conversions but ensuring every interaction leaves a lasting, positive impact. By enhancing each stage of the customer journey, your brand becomes more memorable and trusted, driving both loyalty and growth. If you want to stay ahead in a competitive market, ongoing experimentation and optimisation are essential for continued success.
Tiago Faustino
Head Of DXO & Experimentation
LinkedIn
Digital Experience diagnostics - the foundation of optimisation
Data-driven growth
Before optimising your digital experience, it’s important to understand where you currently stand. By starting with a detailed diagnostics report, you’ll gain insights into how users are interacting with your site. This analysis uncovers key pain points and highlights areas for improvement. Every element, from navigation to content, is assessed to ensure your website is delivering the experience your customers expect, helping you identify clear steps to elevate engagement and satisfaction.
Our DX Diagnostics report goes beyond a simple overview of your site. By diving into analytics data, user feedback, and session recordings, you’ll uncover hidden issues that may be affecting conversions. With this data-driven approach, design decisions become clearer and more objective, allowing you to confidently make improvements that are rooted in real user behaviour, not guesswork.
Data-informed DXO
Turning insights into action
A clear, prioritised roadmap is built around your specific insights, frustrations, and business goals. By turning these into structured hypotheses, you’ll have a strategic foundation for designing experiments that drive meaningful results. This approach ensures a streamlined testing pipeline, gathering data that informs decisions and moves your business forward.
Data drives every decision in your Digital Experience Optimisation process. Rather than relying on guesswork, insights from the audit phase guide each step. Even small changes, like reducing page load times by a second, can boost conversions by 7%. By targeting high-impact areas like this, your website transforms from being just functional to becoming a powerful engine for driving growth and success.
Mark Hilton - Head of eCommerce - Tile Giant
“Proof3’s work resulted in a significant improvement in the user experience for our customers from which we have naturally seen improved conversion rates. The detail-oriented team led regular meetings, promptly addressed concerns and requests, and delivered on time. Above all, they were approachable, knowledgeable, and clearly experts in their field.”
DXO Checkpoint
Of the 19,249 issues our DXO team documented in 2023:
65% were mobile-specific
17% were functional problems
totalling a combined loss of £4.3M
If you want to know how your site stacks up, download our free checkpoint sheet. We have updated it for 2024 with some of the biggest blockers in user experience to give you a clear indication of how your site stacks up.
Download your DXO checkpoint sheet and we'll send it straight into your inbox.
Best-in-class Experimentation & Optimisation
Experimentation at velocity
eCommerce is constantly evolving, and what delivers results today may not work tomorrow. To keep you ahead, continuous experimentation is key. Using advanced technologies, you can test elements like headlines, layouts, or entirely new features. This proactive approach helps you stay flexible and ensures your site adapts to changing customer behaviours, driving ongoing success.
Lasting growth
Experimentation goes beyond quick fixes—it’s about building a mindset of ongoing improvement. With our decades of experience in eCommerce, it’s clear that consistent testing leads to substantial, lasting growth. Plus, with advanced testing tools, you can unlock revenue potential without relying on development resources, ensuring faster, more impactful results.
What DXO can do for your business
Turning more browsers into buyers
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Remove bias & move past sporadic testing events
Focusing on continuous assessment rather than isolated testing leading to more reliable outcomes. -
Build optimisation sprints as BAU
Keeping experimentation agile and responsive to changing needs while driving sustained growth and efficiency. -
A full-service experimentation team & process
We provide a full-service experimentation team that handles the entire process from design to execution and analysis. -
Deliver consistent growth for your ecommerce channel
Our approach ensures consistent performance improvements, enhancing customer engagement, increasing conversion rates, and maximising revenue over time. -
Provide a clear direction for user experience and web development
Ensuring that every aspect is aligned with business goals and user needs.