Unlock the Real Value of Your Paid Search Spend

Broken tracking = Broken performance

You’re pumping good money into your Ads: Google, Meta, Microsoft, TikTok, you name it.

But if your conversion data is even slightly off, your Ad platforms are making decisions with a blindfold on. That means wasted spend, sub-optimal targeting, and profitable growth that never quite shows up.

“If you can’t measure it, you can’t improve it.” Peter Drucker

That’s where our Paid Search Conversion Tracking Audit comes in.

We get under the hood of your tracking setup, find the gaps, and show you exactly how to fix them, so your ad platforms finally have the data they need to drive profitable results.

Stop guessing. Start optimising.

Paid Search underperforming?
Let’s sort your data and turn it into real, measurable growth.

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Why your tracking might be letting you down

If any of that sounds familiar, you’re not alone.
Most setups are messier than they look.

What you get

✅ Key Event Coverage Review

Tracking purchases is just the start. To truly optimise, you need the full picture of what happens before and after the sale. We look at:

Checkout steps: Where are people bailing out?
Product views: Which products are catching attention?
On-site search: What are people looking for?
Wishlist/save-for-later: Who’s got intent but needs a nudge?
Returns/cancellations: What’s costing you after the sale?

These missed or underutilised signals can supercharge your retargeting, highlight site UX issues, and help your platforms focus on what works.

✅ Signal Enrichment Opportunities

This is where your data goes from basic to badass. Once your core tracking is solid, we show you how to:

Optimise for profit, not just sales: Feed in margins, CLV, or custom value scores.
Use first-party data smarter: Login status, customer type, loyalty tier = way better segmentation.
Upgrade to enhanced/server-side setups: Get around cookie blockers and send cleaner signals.
Pump in product-level detail: Price, stock, colour, size; give platforms more to work with.

We’ll give you tailored recommendations for Google, Meta, and Microsoft, including what to prioritise and how to take action.

✅ Conversion Health Check

Are your tags firing where & when they should?
Is your data deduped and clean?
Are you tracking the right stuff?
Is revenue tracked accurately?

We’ll give you a simple, annotated visual map showing what’s being tracked, what’s missing, and what to fix first.

✅ Clear Action Plan

Quick wins you can sort now
Strategic upgrades to tackle next
Long-term tracking improvements for scale

All wrapped in a plain-English summary and (if you want) a 30-minute debrief with one of our Data & Tracking Specialists.

Proof Point – Just Kampers

Just Kampers, a leading parts supplier for classic VW vehicles, had strong traffic and decent conversion tracking, but we saw a huge opportunity being left on the table.

They knew a lot about their customers (vehicle type, model year, purchase history), but none of that intelligence was feeding back into their ad platforms. That meant Google and Meta were treating every buyer the same, whether they drove a T2 camper or a T5 Transporter.

So, we helped them fix that.

What we did:

Enriched their conversion tracking with vehicle-specific data points
Plugged in login status, loyalty tiers, and known vehicle models as custom dimensions
Segmented audiences based on actual owned vehicles
Fed cleaner, more specific signals back into Meta and Google Ads

The results

🚐 Ads that spoke directly to the right vehicle owners
🎯 52% reduction in Cost-per-acquisition
💸 45% increase in Paid Ads revenue

The takeaway

When your customers aren’t all the same, your conversion data shouldn’t be either.
Let your platforms see who’s buying what, then let them do their thing (better). That’s the power of first-party enrichment done right.